RESTAURANT-BAR-NIGHTCLUB-MAKEOVER
You don't need to wait for a "CINDERELLA REALITY TV
SHOW" to work REVAMP, REINVENT, RENEW, REPOSITION, and
RE-ENERGIZE YOUR FOOD and BEVERAGE or BEVERAGE only
Establishment . For whatever reasons from financial to
personal problems, from fierce competition to just plain loss
of interest, let's MAKEOVER your Bar, Nightclub, Restaurant,
Sports Bar, Lounge, Beach Bar, Tiki Bar, Pub, Bowling Lanes
Lounge, Hotel Bar. You can't do what?????????????????
The challenge is not in the actual work, but in your
mind set. Your old ways, your old thinking, your rude
employees, your late to work staff, your lack of leadership
management, your in it for the money only radio salesperson,
liquor rep, beer route person, food account exec, they all are
in it for themselves and not for YOU and YOUR PLACE.
You work in a world of denial. You refuse to
acknowledge it's time for Change.
You refuse to listen but rather you know it all.
You refuse to update, upgrade and uplift, you would
rather stay under.
YOU DON'T NEED A REALITY TV SHOW TO FAKE IT, SHAKE IT
AND MAKE IT.
STOP SPENDING MONEY NOW, STOP LEASING THE WRONG
LOCATIONS, STOP PAYING TOO MUCH IN RENT, STOP PUTTING ALL
THAT MONEY INTO A BUILDING YOU DON'T EVEN OWN.
THE NIGHT BEFORE
THANKSGIVING THE BIGGEST NIGHT OF YOUR YEAR IS ALMOST HERE!
REGARDLESS IF YOUR
A BAR, SPORTS BAR, CLUB, LOUNGE, PUB, RESTAURANT WITH NIGHT
LIFE, THE NIGHT BEFORE THANKSGIVING IS THE BIGGEST NIGHT OF
THE YEAR. FROM 9PM TILL CLOSING NOBODY LEAVES. EVERYBODY
PARTIES.
NO DISCOUNTS, NO
DRINK SPECIALS, NO FREE COVER CHARGE, NO FREE DRINKS.
THIS IS A PURE
MONEY MAKING MAGNIFICENT NIGHT.
BUT THE MARKETING,
PROMOTING, PRESENTING, PRODUCING, AND PUMPING OF THIS NIGHT,
MUST BEGIN NOW. NO CLUB PROMOTERS, NONE. FOR WHAT REASON WOULD
YOU PAY A CLUB PROMOTER?
WHY WOULD YOU LET
ANY BAND PLAY AND NOT CHARGE A COVER CHARGE?
WHY WOULD YOU NOT
SET UP A SHOTZ BAR, A BEER TROUGH, THEME BARS, FOOD STATIONS,
AND MAKE THIS THE MOST MONEY YOU HAVE EVER TAKEN IN?
IF YOUR KITCHEN IS
SENDING OUT
COLD STEAKS
TINY SHRIMP
COCKTAILS
WILTED LETTUCE
OVER FRIED FOODS
BURNT PIZZAS
STUCK TOGETHER
PASTA
WATERY SAUCES
CHICKEN THAT YOU
CAN CUT THROUGH
CHIPPED PLATES
WATER SPOT GLASSES
DIRTY SILVERWARE
WORN BEAT UP CARPET
SMOKE AND NICOTINE
FILLED CIELINGS & FIXTURES
ANYTHING GOES
EMPLOYEES UNIFORMS
ALMOST OUTDATED
FRUIT AT THE BAR
NO PROFESSIONAL
SHOWCASE INSTEAD OF UGLY POSTERS
IMPROPERLY PLACED
FLAT SCREENS
NO PLANS FOR THE
NIGHT BEFORE CHRISTMAS EVE
NO PLANS FOR NEW
YEAR'S EVE
NO PLANS SUPER BOWL
THESE 3 NIGHTS WILL
COST YOU OVER $30,000. MINIMUM IF YOU HOLD AT LEAST 250
PATRONS.
OVER A 12 MINUTE
WAIT FOR AN APPETIZER
SERVERS SMOKING IN
THE BACK WHILE THEY HAVE TABLES
BARTENDERS ON THEIR
CELLPHONES
MANAGERS HANGING AT
A TABLE FULL OF FRIENDS
A SLOB, FOUL MOUTH
DJ
A PIG STY DJ BOOTH
MESS
A SLOB AT THE FRONT
DOOR INSTEAD OF A HOSTESS
UNCLEAN RESTROOMS
BURNT OUT LIGHTS
ALL OVER THE INTERIOR
OPEN ACCESS TO YOUR
LIQUOR ROOM
TOO MANY "KEY
EMPLOYEES"
TOO MANY PRIVATE
PHONE CALLS COMING IN
CHIPPED TABLES
RIPPED CHAIRS
CLUTTER ALL OVER
GREASY FRONT DOORS
PRAY CHEF ROBERT
IRVINE COMES TO SAVE YOU, OR PREPARE TO GO OUT OF BUSINESS.
Hi Rich, Here in a "nutshell"
Video DJ, !st Sports Bar in ________. Free live music and
late night happy hour
MAJOR_PROBLEMS: exactly what you said, live music is a dying
breed. Very few bands which have a draw, and if they do, are
very expensive. Locals constantly complain they want live
music, but don't support it. When I have an event people
flock to our place and love everything they experience. We
run a great business with service, food, beverage and
atmosphere its just my nightlife is very inconsistent
COMMENTS: I just want consistency, very frustrating we have
great nights, and then there are nights it looks like we just
opened up..I look forward to hearing your input and advice.
Thanks, Mark
MY RESPONSE:
MARK, FIRST, FREE LUSIC AND A
LATE NIGHT HAPPY HOUR, HOW MUCH MORE "NEEDY NIGHTS" DO YOU
WANT TO OFFER? WHY SHOULD ANYONE BE GIVEN LATE NIGHT HAPPY
HOUR PRICES AND ON TOP OF THAT, FREE LIVE ENTERTAINMENT? HOW
ABOUT LIQUOR COSTS, BAND COSTS? IF THE BANDS THAT HAVE A
"DRAW" ARE THAT EXPENSIVE, LET THEM PLAY ELSEWHERE, THEY WILL
FIND OUT VERY QUICKLY THERE ARE FAR AND FEW PLACES WILLING TO
TOLERATE HIGH BAND COSTS WITH BUSINESS COMBINED WITH GIVING
AWAY THE BAR JUST TO DRAW IN PATRONS. YOU DO NOT NEED BANDS TO
PACK YOUR PLACE, LET ME REPEAT THIS, YOU DO NOT NEED BANDS TO
PACK YOUR PLACE. PEOPLE COMPLAIN JUST TO COMPLAIN, THEY ARE
NOT EVEN PAYING FOR THE BANDS, WHY CATER TO THEM IN THIS
REGARD, INSTEAD OF HOSTING "THE FUN", "THE WOW FACTORS" AND
"THE FAB" WHICH WILL PACK THEM IN, PAYING A COVER CHARGE, AND
YOU MAKING SERIOUS MONEY?
INCONSISTENT NIGHT LIFE WILL COST YOU TENS OF
THOUSANDS OF DOLLARS MONTHLY AND IN YOUR CASE WEEKLY WITH
HAPPY HOUR LATE NIGHT. SURE YOU RUN A GREAT BUSINESS, BUT YOU
HAVE NO PREMIER PROMOTIONS, THEMES, EVENTS, HAPPENINGS,
CELEBRATIONS, CONCEPTS, CONTESTS, PARTIES, UNIQUE
ENTERTAINMENT ON A REGULAR NIGHTLY BASIS, IT'S HIT OR MISS. MY
ADVICE, CALL ME ASAP. RETAIN MY SERVICES ASAP.
TRUE STORY: WHEN I
OWNED ONE OF THE LARGEST CLUBS IN FLORIDA , YEARS AGO, A NICE
MIDDLE AGED MAN CAME IN EARLY EVERY WEDNESDAY, THURSDAY AND
FRIDAY, FOR A STRAIGHT MONTH. HE WORE A SUIT, LOOKED LIKE THE
FORMER SECRETARY OF HOMELAND SECURITY, TOM RIDGE.
ANYWAY, SO THIS
GENTLEMAN SITS AT MY FRONT WATERFALL BAR, AND DRINKS. HE IS
ALL CLASS. HE TIPS GOOD, HE DRINKS TOP SHELF. ALWAYS SAYS
HELLO TO ME AND THAT'S ALL.
AFTER TWO MONTHS OF
THIS ROUTINE, I AM WALKING BY HIM ONE THURSDAY AFTERNOON, AND
HE SAYS " DO YOU HAVE A FEW MINUTES?" I REPLIED "SURE". HE
INTRODUCED HIMSELF, HE WAS TED SIMPKINS THE CEO OF THE WEST
COAST OF FLORIDA DIVISION OF SOUTHERN WINE & SPIRITS. HE SAID
TO ME " I HAVE COME INTO YOUR FRONT BAR FOR TWO STRAIGHT
MONTHS, THREE NIGHTS A WEEK TO SHOW YOU WE WANT YOUR
BUSINESS". I RESPECTED THE MAN AND ADMIRED HIM FROM THAT
MOMENT ON.
AT THE TIME "SWS" DID
NOT HAVE ALL THE BRANDS IT HAS NOW, THEY WERE NOT ANYWHERE
NEAR THE KING OF LIQUOR BRANDS, THEY WERE A NOTHING LIQUOR
HOUSE, JAY WEISS OWNED THEM AND HE WAS OUT TO DOMINATE THE
LIQUOR INDUSTRY. ANYWAY TED WAS AMAZED AT MY RELENTESS
PRESENTATION OF PROMOTIONS WEEKLY. HE HAD NEVER SEEN ANYONE
JUST COME BACK ONE RIGHT AFTER ANOTHER NIGHT AFTER NIGHT, WEEK
AFTER WEEK. HE KNEW WE WERE DOING HUGE BUSINESS.
WE TOOK THE WELL AWAY
FROM NATIONAL AND GAVE IT TO "SWS".
WE STARTED SELLING
"DOM", AND WE DID SO MANY PROMOTIONS WITH "SWS", THAT I KNEW
EVERY VP, EVERY DM, EVERY SALES MANAGER ON THE WEST COAST OF
FLORIDA. THEY LOVED THE PACE BY WHICH WE OPERATED.
WE WOULD PACK IN
CROWDS, DO TREMENDOUS BUSINESS, NO CHEAP DRINKS, NO DRINK
SPECIALS, OUR FOCUS WAS EVEN BACK THEN ON "THE FUN", "THE FAB"
AND "THE WOW FACTORS", SO THE PRICE OF A DRINK WAS NOT A
CONCERN, IT WAS ALL ABOUT WHAT WE WERE DOING THAT NIGHT.
ANYWAY, TED WAS SOLID
GOLD TO US, AND WE IN TURN WERE ONE OF "SWS" TOP ACCOUNTS ON
THE WEST COAST OF FLORIDA. ALL THIS HAPPENED FROM A STRANGER
SITTING AT OUR FRONT WATERFALL BAR, THREE NIGHTS A WEEK FOR
TWO STRAIGHT MONTHS.
TED WENT ON TO RUN
SOUTHERN'S CALIFORNIA DIVISION. HE WAS A ONE OF A KIND. BUT
THEN SO WAS MY CLUB.
THIS IS ALL ABOUT YOU READ SLOWLY
SOME PEOPLE ENJOY A DRINK SPECIAL, BUT
EVERYONE APPRECIATES A NIGHT OF "FUN", "WOW FACTORS" & "FAB"
EVERY BAR, CLUB, SPORTS BAR,
LOUNGE, RESTAURANT WITH NIGHT LIFE FEELS THE NEED FOR CHEAP
DRINKS, FREE DRINKS FOR LADIES, BUT WHAT THE MAJORITY OF THESE
PLACES NEVER GRASP IS THAT IN TODAY'S WORLD, PARTY PEOPLE WANT
A PARTY. THEY WANT A HIGH ENERGY NIGHT OF PREMIER PROMOTIONS,
THEMES, CONCEPTS, EVENTS, CELEBRATIONS, GATHERINGS,
HAPPENINGS, CONTESTS, INTERACTION, UNIQUE ENTERTAINMENT.
THE REASON WHY YOUR NUMBERS
ARE DOWN, THE MISSING ELEMENT IN YOUR NIGHT'S FORMAT IS THE
"ENERGY".
YOUR DJ CAN PACK THE DANCE
FLOOR, WELL THAT'S WHAT YOU PAY HIM FOR. YOUR BARTENDERS ARE
GREAT LOOKING FEMALES WHO ARE SPEED POURERS AND THEY RING THAT
REGISTER, YEAH SO, THAT'S HOW THEY MAKE THEIR MONEY.
YOUR "CHEF" CAN PUT OUT A
PLATE, PEOPLE THINK THEY ARE DINING AT CHEF ROBERT IRVINE,
CHEF BOBBY FLAY, CHEF EMEIRL LAGASSE'S ESTABLISHMENT. BRAVO!
BUT WHAT YOU DON'T HAVE, YOU
DON'T UNDERSTAND, AND YOU HAVE NO CLUE HOW TO DO, IS WHAT YOU
HAVE NEVER DONE BEFORE. I HAD A BEAUTIFUL SPORTS BAR OWNER
COME RIGHT OUT AND TELL ME, "I DON'T RELATE TO THE NIGHT
LIFE".
HE KNEW IT, HE REACHED OUT,
BECAUSE HE HAD ALL THE EXPERTISE WHEN IT CAME TO THE DAY TO
DAY OPERATING, BUT NOT A CLUE ABOUT "THE NIGHT LIFE
ADVENTURE". HE SHOWED GAMES, HE SHOWED UFC, BUT HE KNEW HE WAS
MISSING OUT ON THE BIGGEST SLICE OF THE PARTY PIE. FIRST YOU
HAVE TO ACCEPT IT, THEN YOU HAVE TO LEARN IT, THEN YOU PROFIT
FROM IT.
EMAIL
RichUnger@promotingnightclubs.com
You start planning New Year's Eve
NOW. You start selling Tix NOW. You better have already
booked your entertainment by NOW. You need to have created
your seating chart by NOW. Your MENUS for both food and
beverage should have been designed by NOW. Your Format for New
Year's Eve better have been planned by NOW. DON'T MAKE IT THE
USUAL BALLOON DROP AND FREE GLASS OF CHAMPANGE AND SOME PARTY
FAVORS AS YOUR ENTIRE CONCEPT.
The reasons your not making money on
major money making Nights, are because Your always too late to
the gate. You depend on others. You look at these kind of
Nights as more work than they are worth, why? Because you do
not embrace "FUN", you don't understand "THE WOW FACTORS", you
have no clue what "FAB" is? You just go through the same
boring, dull, stale , routine, thinking you know your
customers better than they know themselves, when in fact you
don't even know who you are targeting , what demographics you
really want, and the difference between a hip hop slob who
doesn't drink, never tips,curses, and causes nothing but
trouble, vs a quality customer who orders Top Shelf, leaves
great tips, never is rude and just plays it cool all night.
When you ready to learn, to implement ,
to pack your place,
YOU NEED FOUR GOOD
NIGHTS A WEEK:
YOU DON'T NEED LIVE
MUSIC.
YOU DON'T NEED CLUB
PROMOTERS.
YOU DON'T NEED RADIO
SPOTS.
YOU DON'T NEED DRINK
SPECIALS.
YOU DON'T NEED BIG BAD
DOORMEN.
YOU DON'T NEED MORE MEN
THAN WOMEN.
YOU DON'T NEED A 30
ITEM MENU.
YOU DON'T NEED THE SAME
BASIC BEERS.
YOU DON'T NEED HIP HOP
GARBAGE.
YOU DON'T NEED CASH
CUSTOMERS.
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
WHAT YOU DO NEED, TO
HAVE FOUR GREAT NIGHTS A WEEK ARE:
YOU NEED GENRES OF JAMS,
PATRONS CAN DANCE TO.
NOT SIT ALL NITE.
YOU NEED A STAFF THAT IS
DEDICATED TO PACKING YOUR PLACE, BECAUSE THEY WANT TO, NOT
BECAUSE THEY HAVE TO. GIVE ME A GREAT GM AND STAFF ANY TIME
OVER SOME SO CALLED CLUB PROMOTER.
YOU NEED EFFECTIVE
GUREILLA MARKETING NOT SOME OVERDONE RADIO SPOTS THAT COST TOO
MUCH.
YOU NEED AN EXICTING
DRINK MENU, NOT CHEAP DRINKS.
YOU NEED A BEAUTIFUL
HOSTESS AT THE DOOR, NOT SOME BIG BURLY GUY IN BLACK CLOTHING.
YOU NEED BEAUTIFUL
WOMEN, WORKING AT YOUR PLACE AND AS CUSTOMERS AT YOUR VENUE.
YOU NEED AN EXCITING
MENU THAT IS SIMPLISTIC IN NATURE, BUT FANTASTIC IN
SELECTIONS.
YOU NEED CRAFT BEERS
MORE THAN EVER BEFORE.
YOU NEED TO SPIN, TO
PLAY, TO FEATURE THE GENRE OF MUSIC I CREATED.
YOU NEED TO ACCEPT BANK
CARDS, CREDIT CARDS, DEBIT CARDS, CASH CARDS, BECAUSE PATRONS
SPEND DOUBLE OFTEN TRIPLE ON PLASTIC VS WHAT THEY WOULD WITH
THE LIMITED DISPOSABLE CASH THEY HAVE.
IF YOUR NOT IN AGREEMENT
WITH ME, YOUR NOT MAXIMIZING YOUR PROFITS, YOUR NOT PACKING
YOUR PLACE AND YOUR BURNT OUT, TIRED, AND SUFFERING.
HAPPY THANKSGIVING, GIVE
TO YOUR LOCAL SOUP KITCHEN, GIVE TO FAMILIES IN NEED IN YOUR
COMMUNITY. BE THANKFUL FOR WHAT YOU HAVE.
GIVE BACK. GIVE BACK.
GIVE BACK. GIVE BACK.
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