REBRAND YOUR BAR

WHAT A BAR OWNER SHOULD BE

By RichUnger@promotingnightclubs.com

YOU ARE NOT OVER PAID, OVER HYPED, OVER EXPOSED, OVER FUNDED, HYPER FREAKED, QUAD STRETCHED, SOUL SEARCHING, OVER ACHIEVING, PHOTO HAPPPY, OFF THE WALL, FLAWLESS, SUBMISSIVE, UPTIGHT FOLLOWERS WHO CAN'T THINK FOR THEMSELVES.

What you should be is a CONSISTENT, ENERGIZED, RELENTLESS, TAKE NO PRISONERS, FULL OF TENACITY, TAKE NO PRISONERS, HIGHLY DRIVEN, EXTRAORDINARILY MOTIVATED,OPEN MINDED, FIRM WITH YOUR STAFF BUT FAIR, METICULOUS ABOUT YOUR BAR BUT IS TOTALLY OPEN MINDED.

BAR OWNERS, SPORTS BAR OWNERS, NIGHTCLUB OWNERS, BEACH BAR OWNERS, LOUNGE OWNERS NEED TO BE "PROACTIVE" NOT "REACTIVE", YOU CANNOT COPY WHAT COMPETING BARS ARE DOING THAT YOU FEEL ARE AFFECTING YOUR BUSINESS, YOU HAVE TO GO BEYOND THEIR STRATEGY AND CREATE A PARAMOUNT PLAN TO BURY THEM. EVERYBODY WANTS TO OWN A BAR OR RESTAURANT. BUT THERE ARE FAR TOO MANY BARS, RESTAURANTS, CLUBS, SPORTS BARS ALREADY, IT'S MORE THAN JUST:

LOCATION

OVERHEAD

CONCEPT

ATMOSPHERE

MENU

EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM HE WILL GIVE IT TO YOU STRAIGHT AND HOLD NOTHING BACK.

RECESSION YES,PANIC NO! REBRAND AT ONCE !!!!

YES, we are in a Recession to what degree is open for debate. But the bottom line is your business is slow at the bar, slow more nights than ever, and your costs are skyrocketing.So you say you have tried everything, you have advertised everywhere, you have offered free anything,yet you can't seem to put bodies in bar stools?

No you have NOT.

You have wasted far too much money doing what you have always done, with the same negative results, you refuse to win rather than refuse to luze. You are now ignoring your dress code, playing music you swore would never be heard through your sound system, letting in the worse type of customer, creating a complete break-down in any type of consistency in your overall nightly format.

Shame on you...........................

While GM and Chrysler took billions in bail out funding from the US Government, Hey, FORD didn't take a penny. Now look at Ford.

Instead of panic promoting you should of been pinpointing promoting "THE FUN" and "THE WOW FACTORS". Face it jobs are gone forever, that is a harsh reality, that does not mean that people are not spending on entertainment, FYI, the Will Ferrell Cop Comedy took in $36million it's first week, his best opening week ever.

FYI, AC/DC's Tour did over $100million making it the biggest grossing tour.

FYI, your Customers age 21 to 54 are spending more on entertainment than ever before. It's not about them not spending to go out, it's all about YOUR NOT GIVING THEM ANY "FUN" or ANY "WOW FACTORS" to come and spend at your bar, your club, your sports bar, your lounge, your beach bar, and your hotel bar.

You have zero creativity, and nobody can blame you because of the immense pressure you have day to day regarding the bills, the staff, the payroll, the rent.

But when you book the same old band over and over, when you feature the same Guest DJ again and again, when you hold some event with a $100 Prize, when you run the same promotions from 20 years ago, when you give away cheap drinks and beer, when you place the burden of your entertainment solely on the bar, you are not going to make a penny.

When you run the same lame radio spots on the same nobody listens to radio station with the same thirty second spots running when women who are your key customers are not tuned in, when you run ads in alternative newspapers that list night after night's so called format, when you hand out flyers and depend on face book, your going to lose the night every time.

What really works? Tell me what your doing and I will give you my Expertise feedback.

I prefer emails, RichUnger@promotingnightclubs.com or if your concise, call Rich @ 941-921-7027 Please no club promoters or hip hop managers or newbies who want to get into the biz, please, I have very simple advice for you club promoters "FORGETABOUTIT". "Hip Hop Managers" Contact P Diddy. Wannabe Club Promoters buy the book "How To Be A Club Promoter". Because I would not work with a club promoter under any circumstances, they are not needed, nor do they deliver. I speak from years and years of hearing the club promoter horror stories. If you own a bar with a dance floor and your not packed Wednesday to Saturday Nights, Your completely out of touch with the culture, the lifestyle, the music, the fashion, the trends, the styles of today. YOU NEED TO REBRAND, THINK, PLAN, ACT, IMPLEMENT.

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"OUTBACK MAKES A COMEBACK"In the first half of the year, "OUTBACK" invested in research and brand-repositioning-strategy which worked.The results of which included smaller dishes at Carrabba’s and value-positioning at Outback. Consumer value perceptions are as much determined by benefits and the experience received vs. simply a low overall price. "OUTBACK“ believes there is not one set price associated with value, and it clearly shows that they are truly committed to providing their customers with a superior experience and an appealing price. IT WORKED....FROM THEIR OUSTANDING TV ADS AND THE FOCUS ON QUALITY, PRESENTATION AND PRICE. "OUTBACK" IS SO CONFIDENT IN their present strategy that they are remodeling 50 of their existing locations,Each of those range in cost from $150,000 to $300,000. As I have stated before the first of the new "OUTBACK BUILD OUTS" is in Sarasota, Florida, operated by Mr.Tim Wong, a Premier Proprietor.

OWNERS WITHOUT CREATIVITY YOU HAVE NOTHING, It's what drives your food and beverage operation to superior volume, profit and crowds way ahead of the rest. What is going to determine your food and beverage operation's fate is your ability,knack and talent to create fresh new "FUN" and "WOW FACTORS". The difference is Owners with Creativity make it a priority rather than a basic operating aspect. Start right now, take the time and energy to seek out Creative Strategies. Even if it's inconvenient, a myriad of missed opportunities can be prevented, thus avoiding losing tens of thousands of dollars. There is no more important Priority. Look at your Menu, your Entire Bar, Drink Menu, Club, Sports Bar, Lounge format, from the prospective of your customer and it is like night and day. You keep thinking like an owner, when you should be feeling like a patron.

SO MANY BARS THINK EITHER SUSHI OR TAPPAS IS THE PATH TO FOOD REVENUE:

WRONG, WRONG, WRONG, WRONG........................ FOR YEARS, THE TWO EASIEST AND QUICKEST WAYS TO COMBINE FOOD SERVICE AND BAR INTERACTION WAS BY ADDING SUSHI OR TAPPAS, AND THEN EVERYONE WOKE UP. TIMES CHANGED, TASTES TURNED, PATRONS WANTED FOODTICEMENT NOT THE USUAL BAR FARE. STOP OPERATING IN "DINING DENIAL", NEITHER SUSHI NOR TAPPAS QUITE FRANKLY ARE NOT THE "IT" FOODS AS THEY USE TO BE. YOU KNOW IT, I KNOW IT, BUT YOU REFUSE TO CHANGE.YOUR INABILITY TO REFRESH YOUR FOOD SEGMENT IS CREATING HAVOC ON YOUR BOTTOM LINE. YOUR DISINGENUIOUS THINKING IS COSTING YOU THOUSANDS AND THOUSANDS OF DOLLARS. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM WITH YOUR CONFLICTED FOOD OFFERING DEBACLE.

HERE'S HOW RADIO IS SUPPOSE TO WORK:

Ok, you Owners who are spending thousands of dollars a month on radio, here is how the process should work

A. Your radio rep should be selling you only sixty second spots, nobody listens to, nobody remembers, nobody cares about, nobody responds to a bar or club's thirty second radio spot.

B. Your radio rep should have a unique voice do your radio spot and not the same production person who does the voice over for every other bar and club on the air.

C. Your radio rep should tell you, that you only focus on one single night's promotion in a spot and not stuff the spot with what goes on every night or anymore than one night, I repeat one night's content in one spot.

D. Your radio rep should run your spots in a vertical saturation of no less than five spots in afternoon drive time, from 4pm to 7pm Period. Not in the morning when nobody will remember once they get to school or to work because mornings are all about dj humor and bits , not midday's when people are preoccupied, not late at night, when they are already half to the wind and are about ready to go home, not overnight when nobody is listening.

E. Your radio rep is only interested in one objective, getting your money.

F. When a radio station claims to have your audience, and you run five spots in afternoon drive for three days in a row for two straight weeks promoting one night that you want to build and the turn out does not even pay for the radio schedule, GET OFF RADIO, CANCEL THE CONTRACT and call me @ 941-921-7027 But stop wasting your money waiting for the CROWD when it is not going to show up. Stop listening to a radio rep who has done nothing but sold you on advertising that does not, is not and will not produce packed nights. In the early 1990's radio was unbeatable, unstoppable and unconditional, but this is 2010 and radio does not work any longer. WHY? Can you say I-PODS, can you say "Satellite Radio", can you say consumers, clubbers do not want to hear all the spots bunched together in stop sets, can you say Syndicated Programming, where one DJ in one City broadcasts to maybe ten or twenty different Cities and there is no localized relationship between the DJ and your Community. I lived, breathed and swore by Radio for 25 years, I use to do three different sixty second spots every week off the top of my head with no copy to read, for year after year after year after year. Until, radio died. The reason your radio rep is selling you 30 second spots is the stations want to reduce the number of sixty second spots because they can't hold the audience. So they cut the spots in half, charge just as much for a thirty second spot and you suffer, you sit there, you are in shock and denial that it is not working. That is the truth and these are the facts. Ask your radio rep to show you the Arbitron Ratings Book for the last ratings period in your market, if they bring you a breakdown and not the actual book for you to look at who is listening and when, what age group, what number of men, what amount of women, for how long? If they will not hand you the Arbitron Ratings Book and make up excuses, then they proved to you they are not looking at for you, they don't want you to know the truth.......................................... As for live remotes, why would you pay $1000 to $2000 plus a talent fee for a no talent dj and then have nobody show up? Why do you pay your radio station in advance every week, regardless of the lousy results they give? Now please do not ask me again why Radio is Dead, I just gave you the plain, simple truth. Email RichUnger@promotingnightclubs.com Think of all the money you wasted on radio, and all the nights you didn't even break even. I know exactly how to pack your bar, your club, your sports bar, but not with behind the times, lost their audience, radio.

ADDING FREE WI-FI TO YOUR BREAKFAST MENU

customers must have their "WI-FI", so give it to them and make it FREE with breakfast. When "McDonald's" starts offering "FREE WI-FI" in the morning, you better follow suit. Pricing is only part of winning a breakfast war, ask "SUBWAY", their breakfast sales are far off what they expected. Entering the Breakfast Fray will be tumultuous to say the least, as important as pricing, quality, selection and presentation is "FREE WI-FI". No longer do customers just want to drink their coffee, eat their breakfast sandwich and bolt, it's more like order, set online and work or socialize with breakfast. Without "WI-FI" your not old school, your way behind the times. With the egg recall affecting hundreds of millions of eggs, I would feature fruit, fish, cereals, use egg beaters or egg substitutes to offer waffles, french toast, pancakes, in the "LITE" way. Stop with baking the old bakery White Flour method and instead use Rye Flour or Whole Wheat Flour add a teaspoon of Cinnamon and a teaspoon of vanilla. I have eateries bake their own English muffins, their own rolls, their own bread using these ingredients. Be healthy in your Breakfast Presentation but with great tastes.

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COLLEGE IS BACK IN SESSION, NFL IS BACK IN PLAY, BUT YOUR TEAM'S GAMES ARE BLACKED OUT:

COLLEGE IS BACK IN SESSION, NFL GAMES ARE BEING BLACKED OUT DUE TO LACK OF TICKET SALES, HEY SPORTS BARS, WHAT ARE YOUR ALTERNATIVE STRATEGIES?

SPORTS BARS CANNOT DEPEND ON "DIRECT TV TICKET" OR FOX OR NBC OR CBS TO BROADCAST LOCAL GAMES, WHEN THE HOME TEAM CANNOT MEET THE TICKET SALES CRITERIA TO ALLOW AIRING OF THE GAMES. HERE'S THE NFL RULE CARVED IN STONE, IF THE STADIUM IS NOT SOLD OUT 72 HOURS PRIOR TO GAME DAY, THEN THERE IS A BLACKED OUT TELEVISED AREA OF 75 MILES AROUND THE STADIUM.

SO, WHAT TO DO? VERY SIMPLE, YOU TIE IN FOOTBALL, YOUR LOCAL TEAM, ALONG WITH FOOD, BEVERAGES, MUSIC, "THE FUN" AND "THE WOW FACTORS" IN ORDER TO GENERATE THOUSANDS OF DOLLARS, RATHER THAN HOLD A PITY PARTY OVER LACK OF ACCESS TO BROADCAST THE GAMES. IT'S MORE THAN SIX NFL TEAMS THAT ARE FACING LOCAL BLACK OUTS UNLESS TICKET SALES MEET THE REQUIREMENTS PER THE POLICY OF THE NFL.

THE REASONS FOR "BLACKOUTS" ARE PLENTY, 1. LACK OF TEAM SUPPORT BASED ON PREVIOUS YEARS, AND PERFORMANCE.

2. EXPENSIVE SEATING PRICES, THAT IN THIS RECESSION ARE JUST TOO MUCH FOR TO MANY OUT OF WORK, LESS PAID FANS, AND FANS GOING THROUGH FINANCIAL FIASCOS CAN AFFORD.

PERSONALLY AS AN NFL OWNER, I WOULD SELL EVERY TICKET FOR $10, $20 AND $30 AND SELL OUT THE STADIUM EVERY SINGLE GAME.

THIS GOES BEYOND GREED, THIS IS ALL ABOUT APPRECIATION FOR THE FANS.

THE TEAMS MAKE MILLIONS OFF OF TV RIGHTS, IT IS ONLY "WARREN BUFFET" THINKING TO SELL OUT THE STADIUM AT MUCH LOWER THAN EVER TICKET PRICES, SO THAT THE ENTIRE LOCAL COMMUNITY CAN BENEFIT FINANCIALLY.

LET'S REMEMBER ONCE AT THE GAME, FANS SPEND ON FOOD, BEVERAGE, ( QUITE OFTEN PARKING) TEAM MERCHANDISE, AND SURROUNDING BARS PROFIT BIG TIME.

TAKE AWAY THESE GAMES, AND EVERYONE LOSES OUT.

THEREFORE, MAKE SURE YOU HAVE A "SET STRATEGY" TO COUNTER SUNDAYS WHEN "BLACKOUTS ON LOCAL GAMES" OCCUR IN YOUR COMMUNITY. BECAUSE SADLY THERE WILL BE MANY THIS YEAR.

FOR A BLACKED OUT TOUCHDOWN CONTACT RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027

TOOTERS/JELLO SHOTS ARE OVER WITH THE REASON YOUR NOT GENERATING HUNDREDS OF DOLLARS PER HOUR IN SHOT SALES FROM YOUR SHOTS GIRL IS FOR A NUMBER OF REASONS. LET ME GIVE YOU THE "RICHIE RIGHT WAY" TO SELL SHOTS. JUST GO TO WWW.SHOTPAKINC.COM AND STOP POURING SHOTS, WASTING SHOTS, AND LOSING SHOTS. I DEFY YOU TO TRY A "SHOTPAK" AND NOT SAY "WOW".

P = Your Bar, Your Club, Your Sports Bar, Your Restaurant is too "PREDICTABLE", same menu, same dishes, yawn..................................

S = Your Bar, Your Club, Your Sports Bar, Your Restaurant is too "STALE", same atmosphere, same carpet, same fixtures, same everything that hasn't been changed in years, snore...........

B = Your Bar, Your Club, Your Sports Bar, Your Restaurant is too "BORING", you do nothing to attract new faces, same old advertising, same old format every night, same old dj spinning the same old mixes, zzzzzzz................

And you wonder why your numbers are down and your not even half filled with customers?

When you finally are ready to React, Re brand, Refresh, Reinvent, email RichUnger@promotingnightclubs.com

Ask Rich what he thinks, you already know what you think.

WHEN YOU SEND ME AN EMAIL, PLEASE REMEMBER I NEVER NAME THE BAR OR CLUB, THE CITY OR THE PERSON CONTACTING ME WHEN I REPEAT A STORY ON MY SITE. SO NEVER WORRY ABOUT IT.