YOU A LOUNGE, BAR, NIGHTCLUB PRO?
Are you a "Lounge" Pro?
Do you operate your lounge in a "Game
Change" mode, where you can transform your format to meet the
current trends?
Are you a "Bar" Pro?
Is your bar able to go from just a
"Neighborhood Hangout" to a Nite Life Adventure with a smooth
transition ?
Are you a "Nightclub" Pro?
When the "Party Hours" arrive, is your
Club packed with Women, Women, and Spenders, or just customers there
for the cheap drinks and free cover?
Are you a "Hotel Club Pro", Can you
appeal to both your guests and quality locals with "THE FUN" & "THE
WOW FACTORS", four nights a week?
You serve your establishment the
best, when you present your guests with "THE FUN" and "THE WOW
FACTORS".
Yes, I will always believe "FUN" and
"WOW" are KING, but knowing what Concepts are best for your
customers is paramount to packing your bar.
In a time of not enough money or
resources in your marketing arsenal , you must be at the "Top Of
Your Game' to dominate your Market. YOU HAVE TO BE MORE INVENTIVE,
MORE INTERESTING & MORE INSIGHTFUL then your Competition.
IF YOUR
BAR OR CLUB IS IN A STRIP MALL THAT HAS VACANT STOREFRONTS UP AND
DOWN THE CENTER....................................................................?
YOU CANNOT SIMPLY LET A
HALF EMPTY SHOPPING CENTER CAUSE YOUR DEMISE.
YOU HAVE TO TAKE ACTION
AND APPLY A "NO HOLDS BARRED" TACTICAL APPROACH TO ATTRACTING
CUSTOMERS FOUR NIGHTS A WEEK.
FOCUS ON THE CORE
NIGHTS,, WEDNESDAY NIGHT, THURSDAY NIGHT, FRIDAY NIGHT AND SATURDAY
NIGHT.
DON'T WASTE TIME
LAUNCHING NEW CONCEPTS ON MONDAY AND TUESDAY NIGHTS.
NOT NOW, NOT IN THESE
"BAR BUST TIMES".
THERE ARE TEN DIFFERENT
"TAKE NO PRISONERS" STRATEGIES THAT I ADHERE TO, THAT YOU NEED TO
ROLL OUT.
YOU CANNOT, NOR SHOULD
YOU JUST OPEN YOUR DOORS EXPECTING CUSTOMERS TO SIMPLY GRAVITATE TO
YOUR BAR OR CLUB.
THOSE DAYS ARE
GONE.
YOU NEED TO FIND YOUR
SECOND WIND AND UNLEASH IT.
YOU MUST FOLLOW A SET
GAME STRATEGY, NOT A BUSINESS PLAN,
THINK ABOUT IT, WHAT IS
IT GOING TO TAKE TO POWER UP MY BAR, BRING IN FAR MORE WOMEN,
ATTRACT A BETTER CALIBER OF CUSTOMER, SELL MORE CALL BRANDS/TOP
SHELF, WHILE AT THE SAME TIME, CREATING UNPRECEDENTED STREET BUZZ?
THE FACTS ARE
CHALLENGING, LIQUOR SALES IN STORES AND PACKAGE SALES MAKE UP THREE
QUARTERS OF ALL LIQUOR SOLD, THUS THE TASK IS TO CAPTURE AS MUCH OF
THAT ONE FOURTH OF BAR, CLUB, RESTAURANT, LOUNGE, SPORTS BAR, PUB,
TAVERN, MARKET SHARE AS YOU CAN.
YOU MAY JUST BE A SPORTS
BAR, OR YOU MAY JUST BE A NIGHTCLUB, BUT EVERY SINGLE ON PREMISE
VENUE IS FACING EACH OTHER IN CREATING A "FUN" AND "WOW"
ENVIRONMENT TO SELL LIQUOR.
GIVING YOUR LIQUOR AWAY
IS INSANE IN THE BRAIN, DISCOUNTING IT TO UNREALISTIC PRICES IS ONLY
LOWERING YOUR GROSS SALES AND YOUR BOTTOM LINE.
THE FORMULA FOR PACKING
YOUR BAR IS TO RISE ABOVE THE PREDICTABLE AND ROLL OUT THE "FRESH".
THE FOOD AND BEVERAGE
INDUSTRY, CAN ILL AFFORD TO LOSE ANOTHER 3% OF IT'S OVERALL SALES TO
OFF PREMISE LOCATIONS.
IN PLAIN ENGLISH, ADAPT,
ADJUST, APPLY, "THE FUN" AND "THE WOW" AND STOP SIMPLY STANDING
THERE IN BEWILDERMENT.
THINK OF ALL THE
DISCOUNTING YOU HAVE DONE IN THE LAST SIX MONTHS, COMPARE IT TO YOUR
LIQUOR COSTS, THEN TAKE THE COSTS OF YOUR ADVERTISING,
ENTERTAINMENT, AND OVERHEAD,
SUBTRACT THE TOTAL OF
THESE EXPENSES AND SHOW ME HOW PROFITABLE YOU WERE?
YOU WEREN'T.
YET YOU CONTINUE TO
OPERATE IN THE SAME MODE.
WHY?
ASK YOURSELF WHY YOU
COMPLAIN ABOUT THE "NUMBERS", BUT YET YOU, TAKE NO POSITIVE ACTION
TO TURN THEM UPWARDS?
_______________________________________________________________/
YES IT IS A DAUNTING
TASK, BUT IF NOT NOW, WHEN?
SO many establishments,
delay, wait, stall and put off making changes to enhance their
total/overall operation.
But, by doing so, they
are only giving their competition the
edge in solidifying
their market share and in taking more and more patrons from the
establishment that stands still.
My Father once said,
"you never lay over and play dead for any other bar or club, you
never let them take your business away".
I have always operated
by that "Mantra".
It made sense to me 30
years ago, it more than is applicable in today's "Bar Wars".
IF YOUR RESTAURANT
FEATURES A BAR & DANCE FLOOR, WHAT YOU DO NOT NEED ARE "BAR
PROGRAMS" THAT PROMOTE SPECIFIC BRANDS OF LIQUOR.
WHAT YOU DO NEED ARE
"THE FUN" AND "THE WOW FACTORS".
WANT TO KNOW WHY PATRONS
ARE NOT COMING IN FOR YOUR NIGHT LIFE?
ASK YOURSELF THIS, WHAT
ARE YOU OFFERING THEM?
WHAT ARE YOU DOING THAT
STANDS OUT AND ABOVE EVERY OTHER RESTAURANT WITH A BAR/DANCE FLOOR?
WHAT MARKETING ARE YOU
DOING?
OH PLEASE, NOT RADIO,
NOT NEWSPAPER ADS, NOT FLYERS, NOT CLUB PROMOTERS, AND YOU WONDER
WHY YOUR SLOW?
WHAT IS YOUR DJ DOING,
WEARING, SPINNING, AND ENERGIZING TO PACK YOUR NIGHT LIFE?
WHAT IS YOUR LATE NIGHT
MENU OFFERING?
WHAT IS YOUR DANCE FLOOR
FUN?
WHAT IS YOUR BAR FUN?
WHY DO YOU ALLOW YOUR
ESTABLISHMENT TO BE THE LAST PLACE LOCALS AND EVEN VISITORS THINK TO
GO?
STOP THE COULDA, WOULDA,
SHOULDA!
ASK RICH WHAT HE
THINKS?
MAY I ASK, WHY WOULD YOU
RATHER SUFFER THEN SUCCEED?
The Following Email was Sent
from a Club.
Read and Think About This
Situation:
"We don't have enough
patrons each night and our space looks empty when we do have 75
customers. We also have a major problem with bartenders over
pouring.
There are three partners, Two
put up Capital, and One was suppose to run the Club every Weekend".
MY SOLUTION:
BUY OUT THE PARTNER WHO WAS
SUPPOSE TO TAKE OVER THE DAILY OPERATION AND PUT THIS CLUB IN A
PROFITABLE POSITION.
WHY CONTINUE TO LINGER AND
LANGUISH OVER A FAILED PARTNERSHIP.
THE CLUB IS SINKING FAST,
NOBODY IS PAYING ATTENTION TO THESE, "THE MONEY MONTHS", THERE IS
TOO MUCH INFIGHTING, THE MORALE OF THE STAFF IS HORRIBLE, THE WORD
ON THE STREET IS TOTALLY NEGATIVE, WHY LOSE ALL THIS MONEY, WHEN YOU
HAVE TO "REBRAND", "REBUILD" AND "RECOUP"?
THESE ARE NOT TIMES FOR
PROCRASTINATION.
PARTNERS ARE GOING TO BE IN
EACH OTHER'S FACES RIGHT NOW, DUE TO SO MANY DIFFERENT FACTORS.
THE WORSE ASPECT IS , "THE
CLUB IS DYING".
EVERYONE MAY LOSE EVERYTHING
THEY INVESTED.
OR
YOU COULD USE COMMON SENSE,
DIPLOMACY AND BRING IN AN OUTSIDER WITH NO HIDDEN AGENDA TO FLIP
THIS CLUB INTO A VIABLE, MONEY MAKING ESTABLISHMENT?
ANOTHER BAR OWNER WHO WILL
NOT OPEN HIS MIND AND EXPAND HIS KNOWLEDGE, HIS BUSINESS , HIS CASH
FLOW, HIS VERY SURVIVAL:
"I WOULD LOVE TO SET UP BIKINI EVENTS, BUT MY PROBLEM IS HOW TO
PROMOTE THE EVENTS?
THAT IS MY TRUE PROBLEM, MY ADS DON'T SEEM TO BE GETTING OUT
THERE"..
MY RESPONSE:
WHAT KIND OF "ADS" ARE YOU
RUNNING?
IF THEY ARE RADIO ADS, THEY
DO NOT WORK.
IF THEY ARE NEWSPAPER ADS,
THEY DO NOT WORK.
IF THEY ARE MAGAZINE ADS,
THEY DO NOT WORK.
IF THEY ARE FLYERS HANDED OUT
BY THE THOUSANDS, THEY DO NOT WORK.
HERE ARE THE STATS:
72% OF ALL NEWSPAPERS ARE
READ ONLINE.
35% OF THE RADIO AUDIENCE HAS
ABANDONED REGULAR RADIO FOR SATELLITE RADIO FOR I-PODS.
MAGAZINE CIRCULATION IS DOWN
29% WITH FAR TOO MANY MAGAZINES FOLDING.
FINALLY FLYERS, THE RETURN
RATE FOR FLYER DISTRIBUTION BASED ON 10,000 FLYERS EVEN DISTRIBUTED
BY THE BEST STREET TEAM IS LESS THAN 5% AND THAT IS PROVIDING THE
EVENT ITSELF IS NOT JUST A GUEST DJ/DRINK SPECIALS AND NO COVER IF
YOU ARRIVE EARLY.
THOSE ARE THE FACTS.
DON'T GIVE UP ON YOUR BAR,
JUST STOP USING ANY OF THE OLD MARKETING WAYS THAT NO LONGER ARE
RELEVANT/
YOUR PRESENT MARKETING IS NOT
EFFECTIVE.
STOP SPENDING ON WORTHLESS
ADVERTISING.
IT'S NOT WORKING, STOP DOING
IT.
STOP LISTENING TO THE
SALESPERSON SCHMOOZE YOU INTO BUYING ANOTHER WEEK'S WORTH OF ADS.
WHY WOULD YOU?
YOUR GIVING AWAY THE BAR IN
THE ADS, YOUR "PANIC PROMOTING" AND EVEN THAT IS NOT HAVING ANY
IMPACT.
WHY ARE YOU STILL DOING IT?
THERE ARE SO MANY NEW "FRESH"
MEDIA TOOLS TO PACK YOUR BAR, YOUR NOT EVEN IMPLEMENTING THEM.
YOUR STILL STUCK IN
"ADVERTISING AFTER THOUGHTS," MEANING, ADS THAT CLUBS AND BARS WOULD
HAVE USED YEARS AGO AND NOW ARE TOTALLY OUT OF TOUCH.
WHY DENY IT?
YOUR BAR IS NOT DOING ANYMORE
BUSINESS, BY SPENDING WHAT YOUR SPENDING ON THESE ADS, AGAIN, WHY
KEEP DOING IT?
( SHAKING MY HEAD IN TOTAL
DISBELIEF)
________________________________/
YOU DO NOT NEED NTN
BUZZ TIME IN MY OPINION.
"LOCALIZED TRIVIA" IS
ON THE CUTTING EDGE AGAIN, DUE TO A MAJOR RESURGENCE IN "TRIVIA".
BUT WHY SET A FIXED
EXPENSE AND WHY PAY "NTN BUZZ TIME" TO OFFER A NATIONWIDE CONCEPT?
IN MY OPINION, IT'S A
TOTAL WASTE OF MONEY.
YEARS AGO IT MADE
PERFECT SENSE, NOW IT'S NOT RELEVANT.
THERE ARE FAR TOO MANY
FRESH NEW VIRTUAL AND INTERACTIVE EXPERIENCES THAT EXCEED THE OLD
TECHNOLOGY WAYS.
NOTHING COMPARES TO
LOCAL TRIVIA, EVERYONE IS MORE RECEPTIVE TO INTERACTING ABOUT WHERE
THEY LIVE AND THE HISTORY OF THEIR COMMUNITY.
WHY PAY A NATIONAL
COMPANY TO BE IN THE MIDDLE OF A CORPORATE STRUCTURED
FORMAT THAT MAY WORK AT
"DAVE & BUSTER'S" BUT NOT FOR YOU.
SAVE THE MONEY. SAVE
THE NIGHT.
SPOTLIGHT THE LOCAL
ASPECTS OF FASHION, FUN, SEXY, HISTORY WHERE YOU OPERATE.
YOU OWN A SPORTS
BAR OR BIG BAR, BUT YOUR NEW, AND DON'T HAVE A CLUE.
YOU THOUGHT
IT WOULD BE A "BLAST" TO OWN YOUR VERY OWN "SPORTS BAR" OR "BIG
BAR".
AND THEN YOU WOKE
UP......................
FOR "SPORTS BARS"
THE CRITICAL TIME IS WHEN THE GAME IS OVER, OR THERE IS NO GAME,
WHAT GOOD ARE 20 HDTV'S WHEN YOU HAVE NOTHING TO VIEW, BUT ESPN
"SPORTS CENTER"?
YES, THIS MONTH IS
"MARCH MADNESS" BUT IT SHOULD ALSO BE "DANCE MANIA".
WHAT THE TYPICAL
SPORTS BAR MISSES OUT ON EVERY TIME, IS NOT THE SLAM DUNK OF SHOWING
THE GAME, BUT THE THREE POINTER OF "NIGHT LIFE AFTER THE GAME".
TYPICAL SPORTS BAR
FORMAT:
SHOWING GAMES
CHEAP WINGS
CHEAP BEER
KARAOKE
LOCAL BANDS
DJ
THAT'S THEIR
ENTIRE NIGHTLY LACK OF "FUN" AND ZERO "WOW".
WHEN YOU SUGGEST
THEY ENHANCE AND REBRAND THEY ARE IN MAJOR DENIAL.
EVEN THOUGH THEIR
REVENUE TELLS THE STORY, THEY REFUSE TO EMBRACE "FRESH".
SOME GENTLEMEN'S CLUBS NEED
TO ALSO BE NIGHTCLUBS ON CERTAIN NIGHTS OF THE WEEK
The Nights of a
Gentlemen's Club just featuring girls dancing, lap dances, the
Champagne Room, and the same old expected atmosphere, are over with.
From now on, Gentlemen's
Clubs should broaden their format to include reaching out to the
mainstream high energy Nightclub Market, and carve, claim, capture
your share and more of that Night Life Customer Base.
It's just too competitive
to be reliant on being just a Gentlemen's Club.
Gentlemen's Clubs are
finding that often their nights that once were packed, are now
barely patron worthy.
The advantages to
transforming into a Nightclub on specific nights are, the lights and
sound are already in place.
Just some quick cosmetic
changes and the "REBRAND" is ready. Many Gentlemen's Clubs see this
additional "Format" as a ready made financial windfall, they are
correct.
When you run a "ZERO
TOLERANCE" Gentlemen's Club, void of drug use , of minors, of
prostitution, of any law breaking violations, and your reputation in
your Community is one of acceptance, then you have a tremendous
opportunity to capitalize on also being a "Nightclub".
If you are a troublesome
club, forgetaboutit.
"AMERICA'S NEXT TOP MODEL", "PROJECT
RUNWAY", "THE SWIMSUIT ISSUE OF SPORTS ILLUSTRATED" and your not
hosting Upscale Bikini Events?
And your not giving every hot female
who wants to compete in your Events, a Free $75 made in the USA
Bikini for Free?
Your paying just $18 for "DIANE C
Bikinis".
Your past bikini nights have been
lacked focus, had no style, was totally absent of competition, the
point is to be accurate, up to date and truthful when describing
what you did and what you "SHOULD HAVE DONE".
Visit A Sampling of "Diane C Bikinis"
on our home page, just click on "BIKINIS FOR YOUR CLUB" on the left
side.
SO YOU WANT TO BE A CLUB PROMOTER:
Your in your Twenties.
You think you know everything there is
to packing a club?
You think people will flock to where
ever you hold a promotion?
Well then, GO FOR IT..................
Because I think you should first become
a bar back and learn how to wash glasses and mop floors.
Then you should become a bartender and
learn how to mix drinks and interact with customers.
Then you should become a door person to
learn how to check IDs and deal with every kind of situation.
Then you should dj to learn what it
takes to pack a dance floor.
Then you should become a Manager of a
club to grasp the overall responsibilities of running a club.
Then maybe after two years of hands on
experience, you can then even consider, trying to be a club
promoter.
But please, don't ask me how to be one.
I JUST TOLD YOU.
If your not willing to get down in the
trenches of the nightclub business, don't expect to be a General
leading the Charge. I have no faith, no trust, and no confidence in
club promoters, if a Club Owner cannot pack his or her own club,
they should not OWN IT.
Why in these times of tight money, of
clubs dying and closing, would any sensible, logical Club Owner take
on another partner and have to share in the cash flow of the club?
Are you that desperate?
Are you that out of the loop?
Are you that lost?
Are you that tired, and burnt out?
Are you that New that you have no clue?
YO, Call Rich Unger @ 941-921-7027
But if your a club promoter wanna be,
please be kind enough NOT TO CALL.
IF YOUR NOT PACKED THIS WEDNESDAY NIGHT,
THURSDAY NIGHT, FRIDAY NIGHT AND SATURDAY NIGHT WITH WOMEN, WOMEN,
AND SPENDERS, CALL RICH UNGER @
941-921-7027 OR EMAIL
AND ASK
HIM
WHY? IT'S "SPRING BREAK" AND YOUR EMPTY?
THESE ARE THE "MONEY MONTHS" AND YOUR
SLOW?
YOU HAVE AN OUTSIDE DECK, AN OUTSIDE
PATIO, A BEER GARDEN, A
POOL AREA, AND NOBODY'S PACKING THIS
AREA?
WHAT ARE YOU PREPARED TO DO?
