OWN A BAR OR CLUB?

YOU WANT TO OWN A BAR OR CLUB?
By RichUnger@promotingnightclubs.com

THERE IS NO BOOK, NO SELF HELP TAPES, NO MOTIVATIONAL SPEAKERS TO COACH YOU, AS YOU BECOME A BAR OR CLUB OWNER.
THERE IS EXPERTISE, DIRECTION, GUIDANCE, AND TOTAL INSIGHT, THAT'S WHERE I COME IN.
EVERYBODY WANTS TO OWN A BAR OR CLUB.
DO THESE POSSIBLE NEW OWNERS EVEN REALIZE THE OFTEN PORTRAYED INSURMOUNTABLE OBSTACLES THEY FACE?
NO
DO THESE WANNABEE OWNERS UNDERSTAND THE SIGNIFICANCE OF TODAY'S BAR AND CLUB FINANCIAL CHALLENGES?
THERE IS A FUNDAMENTAL CHANGE TAKING PLACE DEEP INSIDE THE INDUSTRY THAT HAS NEVER EVER
BEEN SO DAUNTING?.
NO.
EVERY OWNER IS LOOKING AT EVERY OTHER OWNER'S OPERATION TO COPY, TO OBSERVE AND TO UNDERSTAND.
BUT SIMPLY DOING WHAT HE IS DOING DOES NOT EQUATE INTO A SUCCESSFUL LAUNCH.
THIS IS THE MOST DIFFICULT TIME TO OPEN A BAR OR CLUB IN FORTY YEARS FROM MY PROSPECTIVE.
I URGE YOU TO BE PREPARED, THIS IS A BONA FIDE STRUGGLE TO OPEN A BAR OR CLUB THROUGH THIS RECESSION.
OFFERING OPEN BAR, FREE COVER, FREE FOOD, FREE, FREE, FREE, IS NOT GOING TO BUILD ANY
BAR OR CLUB LOYALTY.
YOU HAVE TO REDEFINE AND REMAKE A BRAND NEW BAR OR CLUB'S IMAGE, BUT NOT JUST FROM THE STANDARD OF POURING
TENS OF THOUSANDS TO HUNDREDS OF THOUSANDS OF DOLLARS INTO THE STRUCTURE AND INTERIOR.
SO WHAT?
NO LONGER DOES THAT INVESTMENT MEAN SUCCESS.
I HAVE BEEN INUNDATED WITH NEW OWNERS TOTALLY PERPLEXED AS TO WHY AFTER ALL THE PLANNING,
ALL THE TIME, ALL THE ENERGY AND EFFORT PUT INTO THE BUILD OUT, THAT ONCE THE BAR OPENS
THE LOCAL RESPONSE IS NEGLIGIBLE.
AN OWNER IN MINNESOTA, BUYS A CLUB/BAR IN NOVEMBER OF LAST YEAR, REMODELS, REMAKES THE ENTIRE
INTERIOR AND EXTERIOR, OPENS 8 WEEKS LATER, AND EVER SINCE, HE IS STRUGGLING JUST TO STAY AFLOAT.
HIS FORMAT = CONSTANT CHEAP DRINKS, ENDLESS LOCAL BANDS, POOL TOURNAMENTS, PENNY BEER AND
HE CANNOT UNDERSTAND WHY NO WOMEN, NO SPENDERS, NOBODY IS FREQUENTING HIS FRESH NEW LOOK?
HE HAS DONE NOTHING UNFORTUNATELY DIFFERENT TO ATTRACT THE LOCALS?
HE HAS DONE NOTHING TO PROJECT A FRESH NEW IMAGE TO THE COMMUNITY?
BECAUSE YOU CHANGE THE LOOK, DOES NOT ALWAYS EQUATE INTO IMPROVING THE BUSINESS.
I AM DOUBTFUL HE WILL MAKE IT THROUGH THE SUMMER, YES, I TRIED TO TURN HIM INTO THE PATH TO PROFITS,
BUT HIS OWN REFUSAL TO ACCEPT OUTSIDE EXPERTISE IS IN THE END GOING TO COST HIM HIS ENTIRE INVESTMENT.
HIS BUYING THIS ESTABLISHMENT REMINDED ME OF MY SELLING THE BIGGEST CLUB IN CLEARWATER, FLORIDA AT
AT ONE TIME. I RULED THE WEST COAST OF FLORIDA.
MY CLUB WAS ALSO THE MOST POPULAR AND HOTTEST PLACE TO BE SEEN.
PRIOR TO MY SELLING MY CLUB YEARS AGO, THE POTENTIAL BUYER HAD HIS WIFE SIT PARKED, OUT IN FRONT OF MY
HUGE CLUB AND COUNT BODIES GOING IN AND PAYING COVER CHARGE FOR A STRAIGHT MONTH.
WHY? BECAUSE THE BOOKS CAN BE COOKED, BUT THE EYES TELL NO LIES.
YOU NEVER WANT TO SELL YOUR CLUB ON THE WAY DOWN, YOU WANT TO SELL A VIABLE, PACKED, MONEY
MAKING BAR.

WOMEN ARE JUST NOT THAT INTO YOUR BAR.
YOUR BAR DOES NOT HAVE THE "IT FACTOR".
HOW DO I KNOW?
SIMPLE.
WHAT IS YOUR RATIO OF WOMEN TO MEN?
HOW MANY HOT WOMEN FREQUENT YOUR BAR ON A REGULAR BASIS DURING THE PARTY HOURS?
HOW MANY HOT WOMEN BRING THEIR HOT GIRLFRIENDS IN WITH THEM ON A NIGHTLY BASIS?
HOW MANY HOT WOMEN COUGARS INCLUDED REGARD YOUR BAR AS THEIR PARTY PLACE?
HOW MANY HOT WOMEN RECOMMEND YOUR BAR, SPREAD THE WORD ABOUT YOUR BAR?
HOW MANY HOT WOMEN, HOLD THEIR BIRTHDAY PARTIES, BACHELORETTE PARTIES, ENGAGEMENT PARTIES AT YOUR BAR?
HOW MANY HOT WOMEN DON'T CARE ABOUT LADIES NIGHTS, CHEAP DRINKS, BUT COME TO YOUR BAR, BECAUSE OF
THE ATMOSPHERE, THE ENERGY, THE "IT FACTOR"?
YOUR SO FOCUSED ON HARD WORKING MEN AND JOE SIX PACKS, THAT YOU HAVE FAR TOO MANY MEN AND WAY NOT
ENOUGH HOT WOMEN.
WOMEN ARE JUST NOT THAT INTO YOUR BAR, AND THEY COULD BE, THEY SHOULD BE, THEY WILL BE, JUST CALL ME @
941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
================================================

GIVING GOOD SERVICE = WOMEN WORKING FOR YOU
I HAVE FOUND THROUGH DECADES IN THIS INDUSTRY, THAT FEMALES BEHIND THE BAR ARE FAR BETTER LIQUOR AND BEER REVENUE GENERATORS THEN MEN.
WOMEN ALSO ADD ROMANCE, AND CHARM AND CHARISMA, AS WELL AS BEAUTY, AND BRAINS TO AN OTHERWISE TYPICAL BOB THE BARTENDER ROUTINE.
YOU CANNOT HAVE ENOUGH WOMEN WORKING IN YOUR BAR.
YOU CANNOT HAVE ENOUGH WOMEN FREQUENTING YOUR BAR.
YOU CANNOT HAVE ENOUGH WOMEN.
WHEN YOU HAVE A BAR OR NIGHTLIFE ESTABLISHMENT WITH 60% TO 70% MEN OVER WOMEN YOU HAVE A MAJOR MONUMENTAL PROBLEM.
THE BEST SERVICE IN THIS INDUSTRY IS PROVIDED BY A FRIENDLY, SMILING, VERY PROFESSIONAL, VERY HOT LOOKING FEMALE, EVERY TIME.
IF YOU HAVE FEMALE STAFF NOT DOING THEIR BEST WHEN WORKING, FIRE THEM, CUT BACK THEIR HOURS, HAVE A ZERO TOLERANCE FOR BEING LATE FOR WORK, FOR BEING RUDE AT WORK, FOR BEING UNPROFESSIONAL AT WORK.
GIVING GOOD SERVICE IS JUST PART OF THE DYNAMICS OF HAVING WOMEN BEHIND YOUR BAR AND SERVING YOUR PATRONS.
OWNERS STOP HITTING ON YOUR FEMALE EMPLOYEES, STOP MAKING CRUDE REMARKS, STOP IT.
NO FEMALE EMPLOYEE SHOULD HAVE TO TOLERATE THE BOSS COMING ON TO THEM OR MAKING CRASS REMARKS TO THEM,
ANY BOSS LIKE THIS IS A DISGRACE AND DESPICABLE DETRIMENT TO THIS INDUSTRY.
==========================================================

SHOTPAK = A SHOT IN A POUCH WITH A TASTE BETTER THAN YOUR BARTENDER CAN MAKE.            www.shotpakinc.com
Why would you waste liquor, buy test tubes, make jello shots, when
all you do is tear and shoot the shot?
I am so impressed with this fresh, fast, cash maker.
From patio bars, tiki bars, beach bars, golf course bars, resort bars, marina bars, to lounges,
clubs, neighborhood bars, the shots are shotsational.
PURPLE HOOTER, LEMON DROP, SOUR APPLE, KAMIKAZE, TO PREMIUM TEQUILA, RUM, served chilled, they are beyond any other kind of shot on the market.
I challenge any bartender to make a shot that even comes close to the taste, and smoothness of a "SHOTPAK".THE SHOT IN A POUCH.
NOBODY PAYS ME FOR MY ENDORSEMENT, BUT I CANNOT GET OVER THE
APPEAL, THE APPEARANCE, THE APPROACH THAT www.shotpakinc.com has
created, designed and offers.
PARTY IN A POUCH!
__________________________________/

DO YOU REALLY THINK YOU NEED AN ATM IN THESE ECONOMIC TIMES?
With Patrons having "Bank Cards", "Check Cards", "Debit Cards", "Universal Gift Cards" and of course "Credit Cards" why are you charging your guests a fee to simply withdraw funds to spend at your bar?
Do you think that fee you are profiting off of, by your patrons pulling their hard earned money out to spend with you is justified?
I think not.
Years ago an "ATM" was vital to bars, clubs, lounges.
But with Credit Card Companies looking for every possible way to generate new income, since Congress is passing and the President has said he will sign ,the new Credit Card legislation eliminating many fees and charges, any bar or lounge or club should contact merchant services and become a credit card establishment honoring Master Card, Visa, Amex, Discover, and at very low conversion rates.
It is a proven fact, that patrons spend far more on plastic then they do with cash.
"ATM" Machines are cash dinosaurs.
They no longer have any validity inside bars.
How simple can it be, even "MCDONALDS" accepts credit cards, you don't see any "ATM" machines there, do you?
I think it is a cheesy way to take advantage of your customers in these challenging times.
You will not lose a penny, but gain a dollar.
Even American Express hungry for new merchants has lowered conversion fees.
But to charge $2 or $3 for a customer to take out their own money, to spend at your bar is really absurd.
Think about it, place logic before greed. Remove the "ATM" now, It's good business, goodwill, good customer appreciation.
___________________________________/

YOU NEED TO REVISE AND REVIEW YOUR CURRENT DRINK MENU, BOTTLE SERVICE MENU AND FOOD MENUS
NOW................................................................................
STOP OPERATING LIKE THE DOW IS AT 10,000
START RUNNING YOUR BAR, YOUR RESTAURANT, YOUR CLUB
WITH TWELVE MAIN FACTORS IN MIND:
A. WHAT IS YOUR MARKETING, WHERE, WHO ARE YOU REACHING, HOW MUCH ARE YOU PAYING?
B. WHAT MAKES YOUR ESTABLISHMENT SO UNIQUE?
C. WHO ARE YOU ATTRACTING BOTH DURING THE DAY AND NIGHT, THE QUALITY OF YOUR PATRON?
D. IS YOUR STAFF OPERATING AT FULL 100% SERVICE, QUALITY, PRESENTATION, PROFESSIONALISM?
E. IS YOUR INTERIOR ATMOSPHERE WORN OR DOES IT PROJECT FRESHNESS AND ENERGY?
F. DOES YOUR OUTSIDE APPEARANCE LOOK INVITING OR DISHEARTENING?
G. WHY ARE YOU ONLY OPEN SO FEW NIGHTS, WHEN YOU SHOULD BE OPEN AT LEAST FOUR NIGHTS?
H. WHY IS YOUR DJ SPINNING GARBAGE, TRANCE, ZOMBIE MUSIC RATHER THAN UPBEAT DANCE HITS?
I. WHY ARE YOUR NIGHTLY PROMOTIONS SO BORING THAT NOBODY IS SHOWING UP?
J. WHAT IS YOUR MANAGER DOING OVER AND ABOVE HIS NORMAL DUTIES TO PACK YOUR PLACE?
K. HAS YOUR BOTTLE SERVICE DWINDLED TO A BOTTLE A NIGHT ON WEEKENDS IF YOUR LUCKY?
L. HAS YOUR VIP SECTION BECOME A "SWINE FLU" QUARANTINE AREA?
WHY HAVEN'T YOU CALLED RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM TO RECTIFY, RESOLVE, REBOUND, AND RETURN YOUR ESTABLISHMENT TO GREATNESS?


ARE YOU READY FOR SOME CASH FLOW?
WITH NFL PRE SEASON UPON US, AND THEN THE REGULAR SEASON, THIS YEAR DON'T JUST BUY THE NFL PACKAGE AND OFFER WINGS, PITCHERS OR BUCKETS OF BEER AND THE GAME.
NO, THIS SEASON, GO FOR A TOUCHDOWN WITH A NONSTOP FORMAT OF "THE GAME", "THE FOOD", "THE BAR", "THE FUN" AND "THE WOW FACTORS".
THE MAIN DOWNSIDE TO SPORTS BARS IS THEY ARE SIMPLY COMPLACENT AND ACCEPTING OF THE SAME CASH FLOW EVERY SUNDAY AND MONDAY WITH NO EFFORT TO INCREASE BOTH WOMEN AND REVENUE.
SPORTS BARS, BARS THAT SHOW THE GAMES NEED TO GO BEYOND THE NORM AND THROW LONG.
HALF TIME IS ANOTHER NEGATIVE, UNLESS YOU TAKE THAT TIME AND CAPITALIZE ON IT.
I HAVE CONCEPTS, PROMOTIONS, THAT ELECTRIFY A GAME DAY WITH ELEMENTS OF "FUN" AND "WOW" THAT YOU NEVER EVER HAVE PRESENTED.
THINK ABOUT IT, INCREASING YOUR GAME DAY CASH FLOW BY $1000 TO $2000 TO $3000 DEPENDING ON THE SIZE OF YOUR ESTABLISHMENT?
WHY GET INTO A BEER BATTLE WITH COMPETING SPORTS BARS, IT'S NOT ALWAYS JUST ABOUT HOW MUCH A BEER OR WINGS ARE PRICED AT, RISE ABOVE THAT FLAWED LOGIC, AND THINK OUT OF THE MUG.
YOU HAVE TO ACCEPT THAT PATRONS, CUSTOMERS TODAY ARE FAR MORE DEMANDING BECAUSE THEIR CHOICES FOR ENTERTAINMENT, EATERTAINMENT HAVE NEVER EVER BEEN GREATER.
"DAVE & BUSTERS" IS RUNNING A TV AD FOR $15.99 YOU CHOOSE ONE OF 8 ENTREES AND YOU ALSO RECEIVE A $10 GAME CARD TO PLAY THEIR GAMES.I DON'T SEE THE VALUE, BUT "DAVE & BUSTERS" IS A GREAT FORMAT AND OPERATION.
I CAN BEAT THEM AT THEIR PROMOTION THOUGH, BECAUSE THEY DON'T HAVE MY "FUN" OR "WOW FACTORS" THEY RELY ON
WHAT EVERY OTHER SPORTS BAR OFFERS.
NOT ME, I AM ONE OF A KIND, NOT ONE OF MANY.
I AM AN OFFENSE CONSULTANT, I DON'T BELIEVE IN FOLLOWING THE COMPETITION, OR DEFENDING MY SPORTS BAR, I FEEL MUCH MORE COMFORTABLE BEING THE LEADER OF THE PACK AND LEAVING THE REST WITH ALOT LESS.
THIS SEASON CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM LET'S MAKE SUNDAYS AND MONDAYS MAJOR MONEY DAYS AND NOT TYPICAL BEER AND WING GAMES.
=========================================================================================================

HEY RICH, I REALLY LIKED YOUR ARTICLE ON "CLUB PROMOTERS", MY NAME IS ________ AND AS A CLUB PROMOTER IN CHICAGO, I CAN BACK YOU UP, WHEN YOU SAY THAT PROMOTERS AREN'T REALLY NEEDED. IF THE CLUBS ARE PACKED ON A FRIDAY NIGHT W/1500 PEOPLE, I CAN ASSURE YOU THAT ONLY ABOUT 500 OF THOSE PEOPLE WERE BROUGHT IN BY ALL THE PROMOTERS COMBINED. WHICH LEAVES ANOTHER 1000 PEOPLE THAT JUST CAME IN, OFF THE STRENGTH OF THE NIGHT OR WORD OF MOUTH. YOU SPEAK OF CREATING NIGHTS THAT PEOPLE MUST COME OUT FOR, CLUB PROMOTERS DO NOT CREATE THAT KIND OF ENERGY WITHOUT LETTING WOMEN IN FREE, WITHOUT FREE DRINKS, WITHOUT COSTING THE OWNER MONEY, THAT IN THESE TIMES HE CANNOT AFFORD TO LOSE.

I JUST WANTED YOU TO KNOW I AGREE WITH YOU..

JAMES WALKER, CLUB PROMOTER

----------------------------------------------------------------------------------------

WHEN YOU TAKE OVER OWNERSHIP OF A BAR OR CLUB MAKE ALL THE RIGHT MOVES
A. DISCHARGE ALL EMPLOYEES WHO ARE LONG TERM AND FEEL THEY ARE INVALUABLE,
KNOW MORE THAN YOU DO, THINK THEY NOW HAVE NEW POWER AND AUTHORITY.

B. INSPECT, REVIEW AND REPAIR EVERY VISUAL EYESORE FROM THE EXTERIOR TO THE INTERIOR.

C. REVIEW THE DRESS CODE FOR WEAKNESSES THAT ALLOW SLOBS, RUDE CRUDE LOSERS IN.

D. HAVE A LONG TALK WITH THE DJ, IF HE THINKS HE IS INDISPENSIBLE, FIRE HIM.

E. REVIEW YOUR ENTIRE LIQUOR INVENTORY FOR WHAT YOU SHOULD NOT BE ORDERING THAT DOES NOT SELL, BUT GATHERS DUST. REVIEW YOUR BEER SELECTIONS TO ONLY SERVE WHAT SELLS
FROM TAP TO BOTTLES, DO NOT DUPLICATE THE BRAND.

F. CAREFULLY REVIEW ALL EXISTING LEASING AND CURRENT CONTRACTS, DO NOT ASSUME FINANCIAL LONG-TERM OBLIGATIONS, WHEN YOU CAN HAGGLE AND NEGOTIATE BETTER TERMS.

G. SET THE LAW DOWN THAT NO DRUGS, NO DRINKING ON THE JOB, NO MANAGEMENT INVOLVED ROMANTICALLY WITH EMPLOYEES, OR THEY CAN WALK OUT NOW.
AND IF YOU DON'T THINK YOU CAN PREVENT THESE PROBLEMS, YOU HAVE NO LEADERSHIP, NO TENACITY, AND NO CHUTZPAH. ( YOU SHOULD NOT BE AN OWNER)

H. DISENGAGE FROM ALL CLUB PROMOTER ARRANGEMENTS.

I. DO NOT USE THE WORDS "SECURITY", "STAFF", "DOOR PERSON" EITHER VERBALLY OR ON ANY
ATTIRE FOR YOUR PERSONNEL.

J. CAREFULLY REVIEW YOUR SIGN OPTIONS AND ABILITY TO ADD SIGNS AND ENLARGE SIGNS.

BEFORE YOU SPEND A PENNY CALL ME, BEFORE YOU SIGN ANYTHING CALL ME, BEFORE YOU OBLIGATE YOURSELF TO ANY FINANCIAL ARRANGEMENT CALL ME. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH UNGER @ 941-921-7027