THE FUN HAS BEGUN,
"AMERICA'S LIP SYNC
STAR SEARCH"
KARAOKE CROAKED.
BAR OWNERS, CLUB OWNERS, LOUNGE OWNERS ARE DESPERATE TO FIND
THE NEXT "BIG PROMOTION".
STOP THE KARAOKE, STOP THE SONG LIST, STOP THE OUT OF TUNE
VOICES, STOP THE TWENTY PEOPLE WHO SHOW
UP EACH WEEK FOR CROAKYOKE.
KARAOKE IS DONE.
KARAOKE HAS OUTLIVED IT'S EFFECTIVENESS
KARAOKE HAS BEEN USED, MISUSED, ABUSED AND REUSED
KARAOKE IS ABOUT AS POPULAR RIGHT NOW AS PEANUT BUTTER.
KARAOKE IS OVER WITH,
NO VOICE REQUIRED, NO SINGING REQUIRED, NO READING WORDS ON A
SCREEN REQUIRED, NO MORE
OUT OF TUNE, OUT OF TOUCH OUT OF TIME PUT YOUR FEET TO SLEEP
KARAOKE.
NO MORE PUT YOUR FEET TO SLEEP NIGHTS
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
TAKE DOWN THOSE KARAOKE SIGNS, THROW AWAY THOSE SIGN UP CARDS,
DISENGAGE FROM THE KARAOKE
COMPANY THAT HOSTS YOUR EVENT, END IT, FORGET IT, LET IT
DISAPPEAR..........................................................
NOW, WITH 1000% CONFIDENCE IN
PACKING A BAR THAT HOLDS 100, TO A CLUB THAT
HOLDS 600 ARE YOU READY? ARE YOU
SET? THEN SIGN UP NOW AND HOST THE
"AMERICA'S LIP SYNC STAR SEARCH"
ALL YOUR PATRONS DO IS BRING THEIR FAVORITE CD TO "LIP SYNC"
AT YOUR BAR OR CLUB.
IT'S THAT
SIMPLE.....................................................
THEY ARE THE CENTER OF ATTENTION, THE REAL VOCALS ARE WHAT YOU
HEAR, ONLY WATCH THE LIPS OF
THE PATRON, WATCH THEIR MOVEMENTS AS THEY ASSUME THE PERSONA
OF THE ACTUAL PERFORMER.
FROM THEIR CLOTHING, TO THEIR MANNERISMS, FROM THEIR PERSONA
TO THEIR LIP SYNCING, IT'S ALL
ABOUT FRESH NEW FUN.
THIS PROMOTION RUNS FOR 8 STRAIGHT WEEKS, TAKE A SLOW NIGHT A
WEDNESDAY, A THURSDAY AND LET'S
FORGET DRINK SPECIALS, CHEAP BEER AND BRING ON THE "AMERICA'S
LIP SYNC STAR SEARCH ".
MADONNA LIP SYNCS, BRITNEY LIP SYNCS, EVEN SOME CONTESTANTS ON
"AMERICAN IDOL" HAVE BEEN RUMORED
TO LIP SYNC.
LET YOUR BAR, YOUR CLUB, YOUR LOUNGE PACK IN A CROWD EACH WEEK
TO FIND THE BEST "LIP SYNC PERFORMER".
YOUR 8 WEEK WINNERS THEN COMPETE FOR THE OPPORTUNITY TO
COMPETE IN THE "REGIONAL FINALS".
IT'S THEIR PATH TO FORTUNE AND FAME VIA THE EASIEST WAY TO
COMPETE, JUST "LIP SYNC".
YOU'VE HELD TEXAS HOLD EM ENOUGH, YOU'VE HELD TOO MANY DART
TOURNAMENTS, YOU HELD SO MANY BILLIARDS
TOURNAMENTS, YOUR 8 BALL IS WARPED.
THIS IS THE TIME, THE ENTIRE SUMMER SHOULD BE WEEK AFTER WEEK
OF THE MOST EXCITING AND ENTICING "PERFORMER/
AUDIENCE FORMAT".
WE ARE WAY BEYOND KARAOKE.
NOW IT'S AMERICA'S LIP SYNC STAR SEARCH ".
CALL RANDY WOOD RIGHT NOW AT 858-336-6326.
YOU ARE ALWAYS, CONSTANTLY ASKING WHAT IS NEW, WHAT IS
DIFFERENT, WHAT IS FUN, WHAT IS EASY, WHAT PACKS IN A CROWD ON A
WEEKNIGHT?
THIS IS THE NEXT BIG WEEKLY PROMOTION.
YOUR "BAR/CLUB" KIT CONTAINS ALL YOUR PROMOTIONAL MATERIALS,
"YOUR HOW TO" MANUAL, IT'S A COMPLETE TURN KEY PROMOTION.
LET "AMERICA'S LIP SYNC STAR SEARCH" Begin.
ALERT, ALERT, ALERT, ALERT, ALERT,
ALERT, ALERT, ALERT, ALERT, ALERT, ALERT, ALERT,
WHAT DOES THIS SUMMER HOLD FOR YOU?
THE GOOD, THE BAD & THE MAYBE
TWEAKING YOUR BAR, FINE TUNING YOUR
CLUB TO "THE FUN" AND "THE WOW FACTORS"
WHEN WAS THE LAST TIME YOU ADDED,
ENERGIZED, REDEFINED, AND PROVIDED THAT
ESCAPE FROM REALITY FOR YOUR
PATRONS?
SUMMER IS UPON US AND YOU HAD BETTER
HAVE YOUR PROMOTIONS PLAN READY TO GRILL & THRILL.
JAZZ, BALLROOM DANCING, THESE ARE
NOT GENRES OF MUSIC THAT GENERATE BAR SALES.
FAR TOO OFTEN FAR TOO MANY OWNERS
REALIZE THEY ARE LOSING THEIR LONGTIME CUSTOMERS
TO HEALTH ISSUES, TO MOVING, TO THE
BASICS OF LIFE, YET THEY HAVE NO GRASP HOW TO
REACH OUT TO THE NEW CUSTOMER BASE,
THEY NEED IN ORDER TO THRIVE.
YOU GET BACK TO WHAT I LIKE TO SAY
IS BAR/CLUB 101, OVERHEAD, MARKETING, PROMOTION, FORMAT,
THE STRATEGIES I PROVIDE ARE SOUND,
REGARDLESS OF A BAR OR CLUB'S SIZE OR LOCALE.
YOU HAVE TO FOLLOW MY DIRECTION TO
REMAIN LEAN AND MEAN AS YOU CAN.
YOU CANNOT TAKE ANYTHING FOR GRANTED
THIS SUMMER.
YOU WANT PACKED NIGHTS.
YOU WANT WOMEN
YOU WANT FUN
YOU WANT WOW
THEN YOU HAVE A NICE FOUNDATION TO
BUILD ON.
YOUR GOING TO DO VERY NICELY AND
WHEN THINGS GET REALLY GOOD YOUR GOING TO DO EXCELLENT.
PASSION, VISION, AND A COMMON
MISSION
Your bar is slow, bar stools are
empty, tables are dormant,
locals still come in for cheap
drinks, but not as often and
very few women are frequenting your
bar.
Your entire atmosphere seems lost in
space.
Your staff is bummed, your letting
the bar get worn down,
Your down and depressed.
Where is your Passion?
Your unrelenting desire to pack this
bar?
Where is your Vision to see what can
be, instead of
accepting what is?
Where is your Common Mission to not
lay over and
let competing bars take your
customers, your cash and your
nights?
You've lost that "Promotion Feelin".
The felt on your pool tables is worn
out.
The Bottles behind your bar have
more dust on them then
the floor does.
The bathrooms are not fit for even
madoff.
The lights over the dance floor,
have bulbs that are burnt out.
The kitchen is so run down, not even
your Ex would eat any
food coming from it.
It's the beginning of Summer and
your still in a slump like
Kevin Costner in "TIN CUP".
You have no swing, no energy, no
desire and no ambition.
Well, there is no Rene Russo coming
to rescue you.
BUT, Even better there is
"ME"<<<<<<<<<<<<<<<<<<<<<
You can either stop drowning in a
sea of pity and start swimming
in a cash register full of green.
Please do not waste my time with
what is wrong, I have heard it
all, thousands of Owners before you.
Either your going to bring in,
that's right "THE FUN" and "THE WOW
FACTORS" or your going to give up?
I speak to so many long-term Owners
who are either burnt out,
have brain drain, or just cannot
think of how to reach this new generation
of 24 plus year olds, which is the
fastest growing segment of our population
and is replacing all your old time
long time patrons.
You don't know how to transform your
bar?
You know you need to, but you are in
denial.
If you hold 150 to 200 patrons I
would have you packed right now, from
Wednesday, Thursday, Friday to Saturday Nights.
I'VE BEEN REPEATING MYSELF, BUT
THE BOTTOM LINE IS YOU CAN
EITHER SIT THERE AND WALLOW OR YOU
CAN GET OFF YOUR BUTT
AND GIVE YOUR PATRONS A REASON TO
COME BACK AND MORE
OFTEN AND WITH THEIR FRIENDS.
WHY ARE YOU LETTING ANYONE ELSE TAKE
YOUR BUSINESS?
YOU USE TO WORK HARD TO GIVE YOUR
PATRONS THE BEST YOU HAD,
IF YOU ARE OUT OF YOUR "BEST" JUST
PICK UP THE PHONE AND CALL
MY BEST IS YET TO COME.
________________________/
FIGHTING THE TIDE AND URGE TO
DISCOUNT
IT'S A FACT THAT FOOD SALES IN
CASUAL AS WELL AS FINE DINING ARE WAY DOWN.
LOWERING PRICES ALONG WITH PORTION
CONTROL IS ONE STEP.
THE OTHER AND MOST IMPORTANT IS TO
TURN TO THE BAR.
PATRONS, CUSTOMERS, GUESTS WANT TO
GETAWAY FROM THE DAILY GRIND OF BAD NEWS,
NEGATIVE NEWS AND SAD NEWS.
THAT IS WHY THE HOURS OF 10PM TO
CLOSING IS PARAMOUNT TO TAKING IN THOUSANDS OF DOLLARS IN CASH FLOW FOR
RESTAURANTS, BY ADAPTING, ADJUSTING AND APPROACHING THE "PARTY HOURS".
WHY ANY CHEF WOULD INVEST IN A FOOD
ONLY BISTRO RIGHT NOW DEFIES COMMON SENSE.
THE DAYS OF OPENING A SMALL CAFE AND
PUTTING OUT A $25 DISH ARE OVER WITH.
THE DAYS OF THE $100 HAMBURGER ARE
GONE.
"OSI", AKA "OUTBACK STEAKHOUSE",
"BONEFISH", "CARRABHAS", "ROY'S", "FLEMING'S", "CHEESEBURGER IN
PARADISE", AND "BLUE CORAL", LOST OVER $720MILLION LAST YEAR, WHY DID
THE CEO FOR "OSI" ACCEPT A BONUS OF OVER $1MILLION?
IN MY OPINION, WHAT ON EARTH DID HE
DO, BUT DESTROY THESE BRANDS BY THE WORSE MARKETING, THE WORSE
FORMATTING, THE WORSE EXECUTIVE MANAGEMENT TEAM IN "OSI" HISTORY?
NOT ONE OF THE THOUSANDS OF SERVERS,
COOKS, BARTENDERS, MANAGERS, THE "OSI GRUNTS" WHO WORK THEIR TUCHUS OFF
EVERY NIGHT GOT A PENNY RAISE.
YET THE CEO WHO LEAD THE COMPANY
INTO THIS FINANCIAL FREE FALL, ACCEPTED OVER $1MILLION IN BONUS ON TOP
OF HIS SALARY.
THIS CEO AND HIS OTHER "SUITS"
IGNORED THEIR BAR, THE REAL MONEY MAKER OF EACH BRAND, INSTEAD PLACING
IMAGE OVER "FUN" OR "WOW".
ADD TO THAT THEIR CURRENT FINANCING
SITUATION, THEY ARE OVER BURDENED WITH SHORT AND LONG TERM DEBT YET,THEY
ARE IN DIRE NEED OF EATERY MAKEOVERS FOR MANY OF THEIR BRANDS.
Private investing firm Bain Capital has hired
restructuring specialists -- think of them more as emergency triage
doctors --
AlixPartners LLP (its recent cost-cutting mantra: "Think smaller")
and
Miller Buckfire & Co. to help salvage its $3.2 billion 2007 takeover
of Tampa-based OSI Restaurant Partners Inc., says
Bloomberg News.
Miller Buckfire
already is working with OSI on managing its debts. OSI is struggling
with declining revenue and a 30-fold increase in losses during the
current economic downturn. A new and more
budget-conscious menu was recently introduced at Outback.
Moody's Investor Service -- stung by recent allegations that it
tends to bless iffy companies with AAA ratings -- just published a list
called "Bottom Rung" that
names 283 companies at the greatest risk of default. Yes, OSI
Restaurant Partners made the list.
WITH ALL THIS FINANCIAL TURMOIL IN
MOTION, THEY LACK THE FINANCIAL WHERE WITH ALL TO PAY FOR SUCH COSMETIC
CHANGES
THIS DIAMOND IN THE ROUGH IS QUICKLY
TURNING INTO A CUBIC ZIRCONIA.
PLEASE KEEP THIS MIND, 56% OF ALL
AMERICANS WHO EAT OUT AT CASUAL, FINE DINING, UPSCALE, THEME, CHAIN
RESTAURANTS, BISTROS AND EATERIES, STATE "THEY ARE MORE LIKELY TO TRY
SOMETHING NEW IF IT IS SERVED AS AN APPETIZER INSTEAD OF A MAIN COURSE".
I HAVE SAID THIS FOR THE PAST FOUR
YEARS.
SITUATION AWARENESS
THE MAIN PROBLEM IN HAVING BAR OWNERS
UNDERSTAND THE CRISIS THEY ARE FACING IS, THEY ARE TOTALLY IN DENIAL OF
"SITUATION AWARENESS", IT'S WHAT THE NAVY SEALS TEAMS USE TO
BECOME FULLY COGNIZANT OF A SITUATION AND HOW TO DEFUSE IT, END IT
SUCCESSFULLY.
ON A MUCH DIFFERENT LEVEL IN A MUCH DIFFERENT
ENVIRONMENT, THE SAME PRINCIPALS APPLY.
YOU KNOW YOUR BAR IS SLOW, YOU KNOW YOU NEED
TO TAKE ACTION, BUT YOU DON'T KNOW WHAT TO DO, HOW TO DO IT, WHEN TO DO,
IT, WHY TO DO IT, AND WHO TO REACH OUT TO?
THAT IS WHY I AM HERE, TO DO ALL OF THAT FOR
YOU.
IT'S SUMMER AND YET YOU HAVE NO
PROMOTIONS PLANNED.
YOU HAVE NO EATERTAINMENT READY.
YOU HAVE NO FRESH "FUN" WEEKNIGHTS
IN PLACE.
YOU HAVE NO NON LOCAL BANDS BOOKED.
YOU HAVE NO HOT FEMALES WORKING FOR
YOU.
YOU HAVE MADE NO COSMETIC CHANGES IN
YOUR BAR OR CLUB IN YEARS.
YOU HAVE VERY FEW WOMEN PATRONS.
YOU HAVE EVEN FEWER SPENDERS.
YOU AND YOUR PARTNER ARE ARGUING AND
DISAGREEING, BUT NOTHING POSITIVE IS COMING OUT OF THESE
ENCOUNTERS.
YOUR WIFE WHO WORKS WITH YOU IS FED
UP.
WHAT ARE YOU PREPARED TO DO?
