BAR PROMOTIONS ARE THE NEW GOLD
STANDARD
No longer do potential patrons view
your bar as thee place to party because of the price of a drink.
The discounting of beer and liquor has
reached a saturation point, where from two for one, now three for one, to
free, beer or drinks or both, and Bar Owners wonder why they are not
making money?
They "Panic Promote" THUS CREATING A
FALSE FEEL GOOD EMOTION about having warm bodies in their bar, but at the
end of the night, they are totally frustrated at the lack of cash flow.
They have nobody to blame, but
themselves.
When are bar owners finally going to
get it.
In these economic times, bar patrons
want to escape, getaway, forget, and enjoy, compete, participate, and
above all WIN<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
NO NOT DARTS, NOT BILLIARDS, NOT LAME
BEER PONG,
NOT KARAOKE, NOT THE SAME OLD LOCAL BANDS.
HARD TIMES MEANS BAR TIMES, BAR "FUN",
BAR "WOW FACTORS".
THIS IS WHY YOUR LOSING MONEY,
PATRONS, AND NIGHTS.
WHAT YOU CAN'T AFFORD RIGHT NOW IS
"LOST" CUSTOMERS.
DO YOU KNOW HOW SIMPLE IT IS TO PACK
YOUR BAR OR CLUB RIGHT NOW?
I DO.
WHAT I PROVIDE YOU WITH, IS ALL THE
STRATEGIES, THE DIRECTION, THE PLANNING, ALL YOU DO IS "IMPLEMENT".
I MEAN SERIOUSLY IF YOU CAN OPEN A
BOTTLE OF LIQUOR YOU CAN FOLLOW MY EXPERTISE,& PROFIT FROM IT ,
LEARN FROM IT, AND FINALLY SOAR UP TO
BE THE NEW HOT SPOT
LADDER TO #1.
WHY ARE YOU ALWAYS FOLLOWING EVERY
OTHER BAR, EVERY OTHER CLUB , EVERY LOUNGE, EVERY OTHER SPORTS BAR,
INSTEAD OF SETTING THE NEW GOLD STANDARD WITH "THE FUN" AND 'THE WOW
FACTORS"?
===============================
QUICK HITS:
INTERESTING TO NOTE, A RECENT INDUSTRY
SURVEY, LISTED THE TOP 100 CLUBS AND THEIR YEARLY GROSS, BUT THE MOST
IMPORTANT FINANCIAL FIGURE IS THE BOTTOM LINE, THE PROFIT, THE LIQUOR
COSTS, THE MARKETING COSTS, THE PAYROLL, THE GENERAL OVERHEAD.
OF COURSE THAT WAS MISSING.
MANY OF THESE CLUBS ARE OWNED BY
CORPORATIONS WITH PUBLICLY TRADED STOCKS.
TWENTY OF THE TOP 100 CLUBS ARE IN
VEGAS, WHO KNEW?
FOURTEEN ARE IN NYC.
TWELVE ARE IN LA.
SIX ARE IN CHICAGO
OVER HALF OF THE TOP 100 CLUBS ARE
LOCATED IN FOUR MAJOR CITIES.
AGAIN, I ASK, SHOW ME THEIR "P & L"
STATEMENTS AND NOT THEIR GROSS SALES.
WHAT ARE SPORTS BARS SUPPOSE TO DO
WHEN THERE ARE NO HOT, MUST WATCH GAMES ON?
CALL ME ASAP. WHY NOT SHOW MORE THAN
GAMES ON YOUR SCREENS AND OFFER POOL TABLES, DARTS
AND PITCHERS OF BEER?
WHY NOT?
LET ME COACH YOU TO THE SUPER SPORTS
BAR VICTORY THAT IS JUST "THE FUN" AND "THE WOW FACTORS" AWAY......................................................................................
IF ALL YOU SERVE IS BEER AND WINE, SO
WHAT, THAT'S NO REASON NOT TO BE PACKED.
I HAD A COLLEGE PUB IN CALIFORNIA WHO
IS JUST DYING BECAUSE THEY HAVE NO REASON, NO THEME, NO CONCEPT
NO GUIDANCE, NO DIRECTION, NO
EXPERTISE, NOTHING TO DRAW IN STUDENTS, AND GET THIS, THEY ARE LOCATED
RIGHT ON A CAMPUS.
HOW CAN YOU NOT BE PACKED WITH JUST
BEER AND WINE, WHEN THE STUDENT BODY IS WITHIN FEET OF YOU EVERY
DAY?
I WAS SHAKING MY HEAD IN FRUSTRATION.
THE OWNER SIMPLY IS GOING TO CONTINUE
LOSING MONEY, NOT DRAWING IN THE VERY MARKET HE IS RIGHT IN THE
MIDDLE OF.
AGAIN, I TRIED, I REALLY DID TO
EXPRESS TO THIS OWNER THAT THE PUB IS DYING BECAUSE IT HAS NOTHING BUT
DISCOUNTED BEER AND WINE.
THE BEST HOURS FOR THIS PUB ARE "HAPPY
HOUR" AFTER THAT, THE PLACE IS EMPTY.
IT JUST GETS SO ANNOYING TO TALK WITH
OWNERS WHO REFUSE TO HELP THEMSELVES.
HE HAS A PARTNER WHO DID NOT WANT TO
PACK THIS PUB.
THEY WALLOW IN THEIR FINANCIAL
SUFFERING, BUT REFUSE TO TURN THEIR BAR AROUND.
ALL ACROSS THE USA, LIQUOR AND BEER
SALES ARE SOARING.
YOUR BEER SALES SHOULD BE OVERFLOWING
AS WELL.
I AM OF THE OPINION SOME PARTNERS
SHOULD BE WATER BOARDED FOR THEIR TOTAL LACK OF VISION, LACK OF DESIRE TO
IMPROVE THEIR PUBS, BARS AND CLUBS, THUS CAUSING THEIR DEMISE.
CHECK THEIR SALES VOLUME, BEER AND
WINE SALES ARE POURING AT RECORD LEVELS.
IN ADDITION TO MATCH.COM, I SUGGEST
THE FOLLOWING,
THEY SHOULD HAVE A PARTNER.COM SITE
FOR PEOPLE TO COMPLETELY RESEARCH A POTENTIAL PARTNER BEFORE THEY GO INTO
THE BAR, CLUB, RESTAURANT BUSINESS TOGETHER.
_____________________/
THE ULTIMATE BAR AND CLUB ENHANCER = "THE FUN"
& "THE WOW FACTORS"
You have painted the walls, put down new
carpet, even paved the parking lot, and you still have not had a single
new patron come in.
For how many Years now have I tried to get
through to you, it's not what your prices are, it's what your doing that
matters.
It really is time for you to sit up and take
notice.
FIRST IMPRESSIONS ARE THE LASTING MEMORIES
THAT PATRONS PUT ON BLOGS, ON TWITTER, ON MYSPACE, ON FACE BOOK, THEY
RANT, THEY RAVE, AND KEEP IN MIND, ALMOST EVERYONE IN YOUR AREA WHO GOES
OUT TO THESE BARS AND CLUBS,READS THESE POSTS.
I have never seen a lack of "THRILLS" as I
read club web sites screaming about drink specials, the dj and the local
band they are featuring.
Then the Owner says, "I did everything I
always did that packed my bar or club and now it just doesn't work
anymore".
That's right "Sweet Child O' Mine", as Tyler
would sing, it doesn't get it done any longer.
YOU FINALLY REALIZED IT.
The reason your club or bar is imploding is
because of your failure to take action.
Do you know why I can achieve what you as a
bar owner a club owner or a lounge owner or even a restaurant owner who
wants night life can't accomplish?
Because I don't have your headaches and
heartaches.
I don't have to pay your excessive
marketing bills.
I don't have to fire your lame staff.
I don't have to pay to maintain your interior
and exterior.
I don't have to have these lame meetings with
people who are wasting your time trying to get into your wallet and giving
you nothing in return.
I don't have to worry about inventory control.
I don't have to go through your day to day
nonsense.
And neither would you, nor should you, when
you retain my Services.
I HAVE ONLY 1 OBJECTIVE TO PACK YOUR PLACE.
I address and simplify all of the above and
make your operation a clean, lean, team format, with 'THE FUN" AND "THE
WOW FACTORS".
___________________/
IF YOUR BAR IS ON THE WATER AND YOUR
NOT HOLDING SUMMER SIZZLING CUTE N COOL BIKINI CONTESTS YOU NEED A
LOBOTOMY. WHY ARE YOU NOT HOLDING A "MODEL SEARCH"?
EVERY SUNDAY FOR YEARS, WE HELD A
"CUTE N COOL" BIKINI CONTEST AT 6PM AT AN UPSCALE CASUAL DINING
RESTAURANT, VERY PRICEY SEAFOOD, EXCELLENT SERVICE, AND WE DID $10,000
EVERY SUNDAY.
YOU COULD NOT COME BY BOAT, EVERY BOAT
WAS MOORED THREE BOATS SIDE BY SIDE, YOU COULD NOT COME BY CAR, THE
ENTIRE PARKING LOT WAS PACKED, YOU COULD ONLY PARK BLOCKS AWAY AND WALK.
I HAD AN OUTSIDE GRILL SET UP TO
MAXIMIZE FOOD SALES, I HAD BEER TROUGHS SET UP, I HAD FROZEN DRINK HUTS
SET UP, I TOTALLY MAXED OUT EVERY STREAM OF INCOME SO THAT BEFORE, DURING
AND AFTER THE CONTEST, THE FOOD AND BEVERAGE SALES WERE SOARING.
RECENTLY A BEACH BAR PARTNER/OWNER
TOLD ME " I DON'T MAKE MONEY DURING THE CONTEST", I REPLIED, "THAT'S
BECAUSE YOU DON'T KNOW HOW".
HE RESPONDED, "I MAKE IT BEFORE AND
AFTER". MY RETORT, "AGAIN YOU HAVE NO CLUE HOW TO ".
HOW MANY TIMES DO I HAVE TO SUGGEST
THAT YOU BUY OUR $75. BIKINIS AMERICAN MADE, FOR JUST $18 EACH AND GIVE
THEM TO ANY AND EVERY FEMALE PATRON WHO WANTS TO ENTER YOUR "CUTE N COOL
CONTEST"?
I SUGGESTED TO AN OWNER IN NEW YORK
STATE ON THE WATER TO PRODUCE THIS EVENT, HE TOTALLY IGNORED ME.
HIS LOSS.
HE IS SO SET IN HIS WAYS, REMODEL
EVERY SEASON, PUT NEW PAINT ON, ADD SOME NEW WOODWORK, MAYBE EXPAND, BUT
AS FOR MORE THAN BOOKING THE SAME BORING BANDS EVERY WEEK, AND REACHING
OUT TO THE YOUNGER MARKET HE IS LOSING AND MISSING?
HE REFUSES.
WHEN YOUR AN OUTSIDE HUGE DECK
ESTABLISHMENT THAT CATERS TO WOMEN 30 TO 50 YEARS OF AGE, THE "COUGARS"
WHO ARE IN EXCELLENT SHAPE, AND KEEP THEIR BODIES AND LOOKS AT LEVEL 8 AND
ABOVE, IT'S TIME TO SIMPLY HONOR THESE DIVAS BY HOLDING A "COUGARS CUTE N
COOL BIKINI PAGEANT" EACH WEEKEND, YOU PROVIDE THESE COUGARS WITH A FREE
$75. BIKINI THAT IS A TRIANGLE TOP WITH AN AMERICAN BOTTOM FOR FULL
COVERAGE, THEN YOU LET THEM COMPETE IN A UPSCALE, SOPHISTICATED FUN EVENT.
YOU BUY THESE AMERICAN MADE BIKINIS
FROM US FOR JUST $18 EACH.
GO TO OUR HOME PAGE SCROLL ON THE LEFT
SIDE FOR "BIKINIS FOR YOUR CONTESTS" AND THERE IS A SAMPLING OF THE
VARIOUS BEAUTIFUL PRINTS WE SEND YOU.
THAT IS MY WEEKEND AFTERNOON STRATEGY
FOR UPSCALE AND MAINSTREAM WATERSIDE ESTABLISHMENTS.
COUGARS LOVE TO COMPETE AND TO SHOW IT
OFF AS WELL.
COUGARS TODAY ARE VERY COMPETITIVE.
HOW OLD IS DEMI MOORE? HOW OLD IS
ASHTON KUTCHER?
NOPE, THIS OWNER WILL FEATURE A STEEL
DRUM BAND INSTEAD AND THEN WONDER WHY NO NEW FACES COME OUT AND FEW
COUGARS SHOW UP?
NOW FOR THE NIGHT TIME THERE IS AN
ENTIRELY DIFFERENT FORMAT AFTER 10PM TO CONCENTRATE ON ATTRACTING QUALITY
YOUNG PEOPLE 25 TO 35.
BUT THIS PARTICULAR OWNER, IS SO
AFRAID OF LOSING HIS OLD CROWD, HE DOES NOT UNDERSTAND THEY WILL EMBRACE A
FRESH NEW SEMBLANCE OF ENERGY AND FUN WITH
WOMEN COMPETING IN A STYLISH
COMPETITION.
HE WILL ALSO BRING IN NEW FACES FROM
OTHER PLACES, AS WELL.
BUT NOPE, HE WANTS TO STAY IN A NEW
YORK STATE OF MIND, ON THE WATER TIME WARP.
THESE OLD WAR HORSE OWNERS, REFUSE TO
REALIZE THIS INDUSTRY IS ALL ABOUT WOMEN.
BUT WITH CLASS, STYLE, SOPHISTICATION
AND SMOOTHNESS.
SOME OWNERS ARE THEIR OWN WORSE
HURDLES TO INCREASING VOLUME,TRAFFIC AND PROFIT.
WHEN YOUR WEB SITE LOOKS LIKE AN
OBSTACLE COURSE, RATHER THAN A TERRIFIC WATERFRONT FOOD, BEVERAGE, FUN,
AND WOW EXPERIENCE, THEN YOU SHOULD KNOW, YOU ARE WAY BEHIND THE TIMES.
WHO NEEDS A KITCHEN TO SERVE FOOD?
IT JUST DEFIES LOGIC, YOU KNOW YOUR
PATRONS ARE HUNGRY, YOU PUT SOME CHEAP CHIPS AND DIP OR POPCORN OR NUTS OR
THE WORSE, UGH, TRAIL MIX.
WHEN YOU SHOULD BE SIMPLY GOING TO
YOUR WWW.FRYWIZARD.COM AND SERVING
THEM HEALTHY, FRESH WINGS, AND "BAR BITES".
NO KITCHEN
NO DISHWASHER
NO COOK
NO OVERHEAD HOOD
NO PREP WORK
NO TRANS FAT
I DON'T UNDERSTAND OWNERS WHO, "QUIT
BEFORE THEY TRY" INSTEAD OF "REFUSE TO LOSE" AND EMBRACE NEW STREAMS OF
INCOME?
"BAR BITES" ARE THE RAGE, CLUBBERS,
LOUNGERS, BAR PATRONS ALL WANT HEALTHY, GREAT TASTING, WIDE VARIETY OF
SATISFYING FOODS.
YOU GO TO
WWW.FRYWIZARD.COM AND STOP THE
EARLY DEPARTURE AND LATE ARRIVAL OF PATRONS WHO ATE SOMEWHERE ELSE
FIRST.
I DON'T GET PAID A PENNY TO TELL YOU
HOW TO EXPAND YOUR STREAMS OF INCOME.
THE REASON YOU DON'T SERVE FOOD, IS
BECAUSE THE OVERHEAD AND THE BACK OF THE HOUSE WERE NEVER EVER YOUR FORTE.
NOW I JUST SHOWED YOU HOW EASY, HOW
EFFICIENT, HOW SIMPLE, AND HOW PROFITABLE
WWW.FRYWIZARD.COM IS.
WHY BRING IN PIZZA FROM SOMEWHERE?
WHY SELL BAGGED FOODS ON A RACK?
****************************************************
WANT TO KNOW THE INSIDE SCOOP ON WHAT
GOES ON WHEN HOLLYWOOD HOTTIES GO INTO VEGAS CLUBS, RATHER THAN WATCH "TMZ"
AND SEE THEM LEAVE?
THEN READ THE CAN'T PUT DOWN BOOK "
Norm Clarke's "VEGAS CONFIDENTIAL", SINSATIONAL CELEBRITY TALES, Norm
tells it from the inside looking out, not from the outside standing
outside.
A great read from Paris Hilton to
George Clooney, find out who tips, who strips, who rips, in Vegas.
A MUST READ FOR CLUB OWNERS, MANAGERS
AND INSIDERS_______________________________/
NIGHTCLUB & BAR CHALLENGES:
TO OPEN MORE NIGHTS
TO DRAW MORE PATRONS
TO GENERATE MORE FOOD AND BEVERAGE
SALES
TO MOTIVATE YOUR STAFF
TO ATTRACT THE QUALITY CROWD
TO LEAD RATHER THAN FOLLOW
TO DEMAND LIQUOR AND BEER VENDOR
SUPPORT, NOT ASK FOR IT, I SAID DEMAND IT.
TO MAINTAIN A QUALITY ATMOSPHERE WITH
NO SIGNS OF WEAR OR TEAR.
TO FEATURE DJS WHO ENTERTAIN AND NOT
JUST SPIN.
TO SPOTLIGHT BANDS NOBODY IN YOUR
AREA HAS
BOOKED.
TO HOST "THE FUN" AND "THE WOW
FACTORS" AFTER YOUR FOOD SERVICE ENDS.
THAT IS WHEN THE REAL MONEY
BEGINS.....................
HOW TO ACCOMPLISH ALL THIS?
YOU READ THIS SITE EVERY MONTH, BUT
YOU STILL DON'T GET IT. TODAY TAKE THESE ACTIONS: YOU ACT, YOU REACT, YOU
CHANGE, YOU MODIFY, YOU ADD, YOU ENHANCE, YOU IMPLEMENT, YOU
DON'T STAY STAGNANT.
====================
NICE LOCAL BAR OWNER IN MY AREA,
RECENTLY CHOSE A MONDAY NIGHT TO HOST A FANTASTIC EVENT, BUT THE DOWNSIDE
WAS:
A. MONDAY NIGHT, UNLESS YOUR A SPORTS
BAR FEATURING MONDAY NIGHT FOOTBALL, YOU SHOULD NOT EVEN BOTHER ATTEMPTING
A PREMIER PROMOTION.
B. $35 A PERSON JUST TO ENTER FOR THE
SHOW, AND HAVE SOME FREE FINGER FOODS AND ONE FREE DRINK.
C. ADVERTISING IN AN ALTERNATIVE
NEWSPAPER, THAT ITSELF IS IN BANKRUPTCY AND THERE IS NO WAY TO EVEN VERIFY
THEIR CURRENT CIRCULATION?
D. ALIGNING WITH A CHARITY THAT DID
NOT HAVE THE MEDIA POWER, OR THE EMAIL LIST OR THE REACH TO PACK THE BAR
WALL TO WALL. WHEN YOU SPONSOR AN EVENT WITH SOME OF THE PROCEEDS GOING TO
A CHARITY, UNLESS IT IS AN INDIVIDUAL WITH A MAJOR MEDICAL OR EMERGENCY
NEED, ALWAYS MAKE SURE THE CHARITY HAS LOCAL CLOUT.
E. SCHEDULING THEIR EVENT TWO DAYS
AFTER "THE CHILL LOUNGE" EVENT WHICH TAKES UP A CITY BLOCK AND IS ONLY $20
TO ENTER
"THE CHILL LOUNGE" CONCEPT IS A HUGE
UPSCALE BLOCK PARTY BUT WITH FLAIR AND FINESSE
F. NOT HAVING ENOUGH OUTLETS SELLING
ADVANCE TICKETS THAT WERE LOCATED ALL OVER THE COMMUNITY, THEY ONLY USED
THEIR OWN BAR A RESTAURANT DOWNTOWN AND AN ADULT THEME STORE.
THEY MISSED THE COVERAGE OF REACHING
AS MANY
POTENTIAL ATTENDEES AS POSSIBLE.
G. THIS PARTICULAR BAR IS A LOCAL
NEIGHBORHOOD BAR AND HAS NEVER EVER VENTURED INTO UNCHARTERED PROMOTIONS
THAT REQUIRE A $35 COVER CHARGE IN THESE ECONOMIC TIMES.
WRONG VENUE, WRONG NIGHT, WRONG COVER
CHARGE
///////////////////////////////////////////////////////////////////////////////////////////////////////
SURVIVAL OF THE FITTEST IN MOST "FUN"
AND BEST "WOW"
THE WAY TO BE MORE APPEALING TO A
SKITTISH NIGHT LIFE CROWD, IS TO TAKE A NEW DIRECTION, FOLLOW A NEW
STRATEGY, FORMULATE A NEW GAME PLAN AND BE CONSISTENT WITH AN ABUNDANCE OF
PREMIER PROMOTIONS, THEMES, EVENTS, CONCEPTS, CONTESTS, PARTIES,
CELEBRATIONS, GATHERINGS, HAPPENINGS, UNIQUE ENTERTAINMENT,
DO NOT, DO NOT, DO NOT:
USE FLYERS
BOOK THE SAME BANDS
RELY ON CLUB PROMOTERS
OFFER CHEAP DRINKS ( EVERY DAY I HEAR
FROM OWNERS WHO SAY GIVING THE BAR AWAY IS NOT WORKING)
INSTEAD BE RESILIENT, REALIZE THAT
PEOPLE WANT TO FORGET, ESCAPE AND PARTY.
BOTTLE SERVICE IS NOT WHAT IT WAS AND
IT WILL NOT BE FOR QUITE SOME TIME.
VIP ROOMS ARE NOT ANYWHERE NEAR FILLED
ANYMORE.
THE SOLUTION IS RIGHT ON THIS PAGE.
ME<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
IT'S ALL ABOUT YOUR TOTAL PRESENTATION
FROM THE BAR TO THE * FOOD SERVICE (* IF APPLICABLE) DANCE FLOOR, FROM
THE DJ TO THE TOTAL ATMOSPHERE, STAFF PROFESSIONALISM,
WHAT I WANT YOU TO DO IS TRADE IN YOUR
PANIC PROMOTING OF CHEAP DRINKS, FREE
DRINKS, FREE COVER AND TRADE OUT FOR YES MY FIVE FAVORITE WORDS ON THIS
SITE, "THE FUN", "THE WOW FACTORS".
A SMART OWNER WILL ADJUST, ADAPT,
APPLY WHAT THEIR BAR OR CLUB HAS NEGLECTED TO OFFER THEIR PATRONS FOR FAR
TOO LONG.
IN TODAY'S ENVIRONMENT MORE THAN EVER,
OWNERS HAVE TO GO WAY BEYOND WHAT THEY EVER IMAGINED TO PACK THEIR BARS,
THEIR CLUBS, THEIR LOUNGES AND THEIR RESTAURANTS AT NIGHT DURING THE PARTY
HOURS.
I WILL GET YOU ALL FIRED UP.
DO AN IMPROMPTU REVIEW OF YOUR PRESENT
FORMAT, LIST YOUR STRENGTHS AND YOUR WEAKNESSES, NOTICE HOW YOUR
WEAKNESSES ARE FAR MORE THAN YOUR STRENGTHS.
YES YOU HAVE CHALLENGES, YOU SHOULD
MEET THEM HEAD ON, NEVER FROM THIS DAY FORTH SETTLE FOR MEDIOCRITY. I JUST
TOOK A TYPICAL SPORTS BAR AND CONVERTED INTO AN UPSCALE SPORTZ BAR.
WHAT A DIFFERENCE.
I HAVE THE DEFINITIVE DIRECTION
THAT YOU ARE IN NEED OF.
SUCCESS IS BEST WHEN IT'S YOURS AND
NOT SETTLING FOR SECOND BEST.
________________________________/
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